theoutset.com website review

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 125 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 650 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

5 third-party services load with your homepage (Accessibe Accessibility Overlay, Shopify and Bluecore and others), adding 326 KiB and 182 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.

4 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

JUL_23_HP_content_PopPlant_Based_mobile_3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.44 g of CO₂e: 52.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

There are 2 <h1> headlines (“Navigation Menu” and “”). One clear main headline is easier for people and search engines.

Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.

/policies/terms-of-service and /policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 2 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://theoutset.com/.

4 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to fetch”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 167 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.