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thepartnership.org website review

Visit site (opens in a new tab)Reviewed 23 October 202635 issues · 82 checks

This review found 35 issues worth fixing on thepartnership.org, 16 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.5 sMay 2Jul 183.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.3 s
May 9, 20263.1 s
May 16, 20263.4 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 13, 20263.1 s
Jun 20, 20263.0 s
Jun 27, 20262.6 s
Jul 11, 20262.9 s
Jul 18, 20263.2 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thepartnership.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thepartnership.org at 0.6 s0.6 s
  2. thepartnership.org at 1.3 s1.3 s
  3. thepartnership.org at 1.9 s1.9 s
  4. thepartnership.org at 2.5 s2.5 s
  5. thepartnership.org at 3.1 s3.1 s
  6. thepartnership.org at 3.8 s3.8 s
  7. thepartnership.org at 4.4 s4.4 s
  8. thepartnership.org at 5.0 s5.0 s

Speed

13 to fix23
  • Use efficient cache lifetimes

    1.6 s · 5.0 MB

    23 files are served with short cache lifetimes, so returning visitors download them again (5.0 MB).

  • Render-blocking requests

    2.5 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused JavaScript

    1.2 s · 1,002 KiB

    About 1,002 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 23

    23/100

    Your mobile performance score is 23 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hsappstatic.net and Facebook and others), adding 2.3 MB and 2.8 s of main-thread time.

  • hsappstatic.net adds 634 ms

    634 ms

    hsappstatic.net costs a phone 634 ms of main-thread work and 702 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    650 KiB

    2 images could be 650 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    450 ms · 111 KiB

    About 111 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.

  • Facebook adds 320 ms

    320 ms

    Facebook costs a phone 320 ms of main-thread work and 223 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 283 ms

    283 ms

    Hubspot costs a phone 283 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 78 but mobile only 23. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix24
  • Largest Contentful Paint: 11.8 s

    11.8 s

    Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 25.7 s

    25.7 s

    The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.191

    0.191

    The layout shifts by 0.191 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

3 to fix40
  • Page weight: 10.5 MB in 116 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 116 requests on a phone: media 6.5 MB (2), scripts 2.3 MB (46) and images 1.1 MB (15). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    563 KiB

    2 images are downloaded at several times the size a phone draws them, for example PODO0170-1-landscape-7bebc539548355cb18cd063ad6f2ef76-u0vbfq at 2,441 px wide, shown at 360 px. Resized copies would save about 563 KiB.

  • 2 images in older formats

    2 images (738 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.0 g of CO₂ per visit

    2.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.99 g of CO₂e: 358.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9193
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 68 internal links, 29 external

    The homepage links to 68 pages on thepartnership.org and 29 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “The Buffalo Niagara Partnership is the region's chamber of commerce, rallying businesses through advocacy, talent progr…”.

  • One H1 headline

    Your main headline reads: “We are rallying power.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Buffalo Niagara Partnership | Regional Chamber of Commerce”.

  • Canonical URL set

    The canonical URL is https://www.thepartnership.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thepartnership.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.thepartnership.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (730 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 11 pages without a meta description

    https://www.thepartnership.org/blog, https://www.thepartnership.org/associate-memberships, https://www.thepartnership.org/insurance-payroll-hr-solutions, https://www.thepartnership.org/become-a-member/certificate-of-origin, https://www.thepartnership.org/member-portal-faqs and https://www.thepartnership.org/advocacy and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    17 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 611 words of copy

    The homepage carries about 611 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join the BNP”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Subscribe”, “Join the BNP” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thepartnership.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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