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thepoleroom.com.au website review

Visit site (opens in a new tab)Reviewed 7 November 202622 issues · 98 checks

This review found 22 issues worth fixing on thepoleroom.com.au, 7 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.1 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
238 ms121 msMay 16Oct 31201 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026138 ms
May 23, 2026144 ms
May 30, 2026146 ms
Jun 6, 2026145 ms
Jun 13, 2026138 ms
Jun 20, 2026143 ms
Jun 27, 2026146 ms
Jul 4, 2026163 ms
Jul 11, 2026172 ms
Jul 18, 2026172 ms
Jul 25, 2026166 ms
Aug 1, 2026154 ms
Aug 8, 2026137 ms
Aug 15, 2026134 ms
Aug 22, 2026137 ms
Aug 29, 2026136 ms
Sep 5, 2026139 ms
Sep 12, 2026135 ms
Sep 19, 2026145 ms
Sep 26, 2026162 ms
Oct 3, 2026193 ms
Oct 10, 2026210 ms
Oct 17, 2026214 ms
Oct 24, 2026224 ms
Oct 31, 2026201 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thepoleroom.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thepoleroom.com.au at 1.0 s1.0 s
  2. thepoleroom.com.au at 2.1 s2.1 s
  3. thepoleroom.com.au at 3.1 s3.1 s
  4. thepoleroom.com.au at 4.2 s4.2 s
  5. thepoleroom.com.au at 5.2 s5.2 s
  6. thepoleroom.com.au at 6.2 s6.2 s
  7. thepoleroom.com.au at 7.3 s7.3 s
  8. thepoleroom.com.au at 8.3 s8.3 s

thepoleroom.com.au does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix67
  • Render-blocking requests

    1.3 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 140 KiB

    About 140 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 860 KiB and 600 ms of main-thread time.

  • Reduce unused JavaScript

    520 KiB

    About 520 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 303 ms

    303 ms

    Google Tag Manager costs a phone 303 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    216 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (216 KiB).

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 188 ms. During a long task the page ignores taps.

  • Minify JavaScript

    180 KiB

    180 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    23 KiB

    3 images could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    12 KiB

    12 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 203 ms

    203 ms

    Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 201 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 316 ms

    316 ms

    Scripts block taps and scrolling for 316 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 555 ms

    555 ms

    Real visitors wait 555 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.2 MB in 76 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 76 requests on a phone: scripts 1.4 MB (31), fonts 357 KiB (7) and images 256 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9295
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 180 internal links, 17 external

    The homepage links to 180 pages on thepoleroom.com.au and 17 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Learn pole and aerials at Melbourne’s home of Pole & Aerial Fitness. 11 years, 20,000+ students trained. Beginner cours…”.

  • One H1 headline

    Your main headline reads: “Pole dancing classes Melbourne · 7 studios”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Pole Dancing & Aerial Classes Melbourne | The Pole Room”.

  • Canonical URL set

    The canonical URL is https://thepoleroom.com.au/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thepoleroom.com.au/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,967 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 45 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.plyr.io/3.5.6/plyr.css' from origin 'https://thepoleroom.com.au' has been bloc…”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    66 of 69 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://instagram.com/thepoleroom.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (thepoleroom.com.au).

  • Valid certificate (51 days left)

    The certificate from Google Trust Services · WE1 verifies for thepoleroom.com.au and is valid for another 51 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://thepoleroom.com.au redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 57 links work

    All 57 links checked from your homepage (40 internal, 17 external) answered without errors.

Domain and trust

  • No CAA record

    thepoleroom.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,049 words of copy

    The homepage carries about 2,049 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET STARTED” and “PRICING”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Enquire Now.”, “Contact us” and “Pricing”.

  • Social proof on the page

    Social proof on the homepage: 84 testimonial or review blocks, a star rating, 1 trust badge and “20K+ Students”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx +ip4:77.104.150.180 +include:_spf.mailspamprotection.com include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “s1”, “s2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.woocommerce 2.1.4 → 11.2.2

Stack

CMS
WordPress 7.1.4
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Melbourne

Upkeep, stack, hiring and company data from programmable.info

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