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thepreshshop.com website review
Visit site (opens in a new tab)Reviewed 8 November 202638 issues · 80 checks
This review found 38 issues worth fixing on thepreshshop.com, 10 of them high impact, across 80 checks. The most urgent: page weight: 5.3 MB in 246 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #40,477 of 102,107 reviewed websitesbeats 55%
- #26,371 of 56,672 online storesbeats 47%
- #25,341 of 51,541 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.9 s
4.5 s
5.2 s
Speed
Improve image delivery
300 ms · 1.2 MB12 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 78
78/100Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
805 KiBAbout 805 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
150 ms · 594 KiB13 files are served with short cache lifetimes, so returning visitors download them again (594 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Shopify, b-cdn.net and bestfreecdn.com and others), adding 1.2 MB and 327 ms of main-thread time.
Render-blocking requests
400 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 663 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,704 HTML elements
The page has 1,704 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 123 ms
123 msShopify costs a phone 123 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
b-cdn.net adds 55 ms
55 msb-cdn.net costs a phone 55 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
bestfreecdn.com adds 48 ms
48 msbestfreecdn.com costs a phone 48 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 13.8 s
13.8 sThe page becomes fully interactive after 13.8 s. Good is under 3.8 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Speed Index: 3.0 s
3.0 sVisually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Total Blocking Time: 14 ms
14 msScripts block the page for only 14 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.3 MB in 246 requests
5.3 MBYour homepage downloads 5.3 MB in 246 requests on a phone: images 3.0 MB (30), scripts 1.3 MB (113) and other files 752 KiB (89). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
presh-71.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
11 images below the first screen load straight away
11 images further down the page (485 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
158 KiB1 image is downloaded at several times the size a phone draws it, for example presh-69.jpg at 3,579 px wide, shown at 390 px. Resized copies would save about 158 KiB.
About 1.5 g of CO₂ per visit
1.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Invalid ARIA attributes
6 elements use ARIA attributes their role does not allow, which confuses screen readers.
17 tap targets too small
17 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (15 elements)
ARIA role should be appropriate for the element: 15 elements on the page fail this check, rated minor by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“bid day starts here.”, “Where Quality meets timeless Memories” and “Want us to come to you?”). One clear main headline is easier for people and search engines.
Meta description is long (280 characters)
Your meta description is 280 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
155 internal links, 3 external
The homepage links to 155 pages on thepreshshop.com and 3 external pages.
6 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “PRESH | Custom Gifts & Embroidery in Lexington, Kentucky”.
Canonical URL set
The canonical URL is https://thepreshshop.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thepreshshop.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (896 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thepreshshop.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://thepreshshop.com/collections/clothing-adult-shorts, https://thepreshshop.com/collections/sweatshirts, https://thepreshshop.com/collections/clothing-adult-mock-necks, https://thepreshshop.com/collections/clothing-adult-sweatshirt-sets, https://thepreshshop.com/collections/clothing-adult-hats and https://thepreshshop.com/collections/teacher-sweatshirts and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://thepreshshop.com/products/handpainted-hairbrushes has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://thepreshshop.com/collections/clothing-adult-shorts, https://thepreshshop.com/collections/clothing-adult-mock-necks and https://thepreshshop.com/collections/clothing-adult-sweatshirt-sets took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://thepreshshop.com/.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
34 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 412 words of copy
The homepage carries about 412 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP BID BABE BASKETS” and “INQUIRE ABOUT A LOCAL POPUP!”.
14 calls to action
The homepage has 14 calls to action, for example “Shop”, “Shop All” and “Contact”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thepreshshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blockify Fraud Filter · Ymq Product Options · Eg Auto Add To Cart · Userway Website Accessibility · Judge Me Reviews · Region Restrictions · Ez Terms And Conditions Checkbox · Restockrocket · nofraud.com · bestfreecdn.com · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on thepreshshop.com, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.