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thequickflick.com.au website review

Visit site (opens in a new tab)Reviewed 7 November 202618 issues · 59 checks

This review found 18 issues worth fixing on thequickflick.com.au, 5 of them high impact, across 59 checks. The most urgent: 1 button without a name. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
152 ms126 msMay 16Oct 31149 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026131 ms
May 23, 2026129 ms
May 30, 2026129 ms
Jun 6, 2026135 ms
Jun 13, 2026135 ms
Jun 20, 2026140 ms
Jun 27, 2026138 ms
Jul 4, 2026138 ms
Jul 11, 2026138 ms
Jul 18, 2026135 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026144 ms
Aug 15, 2026146 ms
Aug 22, 2026143 ms
Aug 29, 2026139 ms
Sep 5, 2026137 ms
Sep 12, 2026137 ms
Sep 19, 2026137 ms
Sep 26, 2026138 ms
Oct 3, 2026137 ms
Oct 10, 2026139 ms
Oct 17, 2026143 ms
Oct 24, 2026145 ms
Oct 31, 2026149 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 150 ms

    150 ms

    Real visitors wait 150 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 632 ms

    632 ms

    Real visitors wait 632 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix85
  • Page weight: 3.9 MB

    3.9 MB

    Your homepage downloads 3.9 MB on a phone, 763 KiB of it images (19%). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fix91
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix90
  • Meta description is long (194 characters)

    Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 138 internal links, 10 external

    The homepage links to 138 pages on thequickflick.com.au and 10 external pages.

6 checks passed
  • Title: 60 characters

    Your title is a healthy 60 characters: “Quick Flick - Clear Self Tan, Sunscreen, Makeup and Skincare”.

  • Canonical URL set

    The canonical URL is https://au.quickflick.com/.

  • Structured data in place

    Structured data found: Organization, VideoObject and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://au.quickflick.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,749 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://au.quickflick.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://au.quickflick.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://au.quickflick.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://au.quickflick.com/pages/quick-faced and https://au.quickflick.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://au.quickflick.com/pages/quick-faced, https://au.quickflick.com/collections/shop-all, https://au.quickflick.com/pages/find-your-tan-quiz, https://au.quickflick.com/collections/sale, https://au.quickflick.com/collections/makeup and https://au.quickflick.com/collections/lip and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages with very little text

    https://au.quickflick.com/collections/sale, https://au.quickflick.com/collections/eye-makeup, https://au.quickflick.com/collections/brows, https://au.quickflick.com/collections/tools-accessories, https://au.quickflick.com/collections/skincare and https://au.quickflick.com/collections/fragrance have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fix78
  • 1 broken image

    1 image failed to load on a phone, for example https://au.quickflick.com/.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “missing ) after argument list”.

2 checks passed
  • Tap targets are thumb-sized

    46 of 53 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 623 words of copy

    The homepage carries about 623 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP ALL”, “Shop All” and “Shop All Lips”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 14 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thequickflick.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Monster Cart Upsell Free Gifts · Gsc Countdown Timer · Gorgias Live Chat Helpdesk · Microsoft Clarity · Geoip Country Redirect · Klaviyo Email Marketing Sms · Okendo · Monster Upsells · Storista · web.app

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Joondalup

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 18 issues on thequickflick.com.au, including 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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