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therisingtide.com website review
Visit site (opens in a new tab)Reviewed 10 November 202618 issues · 71 checks
This review found 18 issues worth fixing on therisingtide.com, 2 of them high impact, across 71 checks. The most urgent: 6 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,101 of 100,782 reviewed websitesbeats 97%
- #1,007 of 55,598 online storesbeats 97%
- #974 of 50,510 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 964 ms |
| May 30, 2026 | 954 ms |
| Jun 6, 2026 | 951 ms |
| Jun 13, 2026 | 927 ms |
| Jun 20, 2026 | 924 ms |
| Jun 27, 2026 | 917 ms |
| Jul 4, 2026 | 930 ms |
| Jul 11, 2026 | 946 ms |
| Jul 18, 2026 | 925 ms |
| Jul 25, 2026 | 911 ms |
| Aug 1, 2026 | 898 ms |
| Aug 8, 2026 | 880 ms |
| Aug 15, 2026 | 892 ms |
| Aug 22, 2026 | 904 ms |
| Aug 29, 2026 | 903 ms |
| Sep 5, 2026 | 919 ms |
| Sep 12, 2026 | 925 ms |
| Sep 19, 2026 | 929 ms |
| Sep 26, 2026 | 957 ms |
| Oct 3, 2026 | 954 ms |
| Oct 10, 2026 | 959 ms |
| Oct 17, 2026 | 956 ms |
| Oct 24, 2026 | 925 ms |
| Oct 31, 2026 | 914 ms |
| Nov 7, 2026 | 911 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 80 ms |
| May 30, 2026 | 83 ms |
| Jun 6, 2026 | 84 ms |
| Jun 13, 2026 | 83 ms |
| Jun 20, 2026 | 82 ms |
| Jun 27, 2026 | 80 ms |
| Jul 4, 2026 | 80 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 81 ms |
| Jul 25, 2026 | 81 ms |
| Aug 1, 2026 | 80 ms |
| Aug 8, 2026 | 81 ms |
| Aug 15, 2026 | 81 ms |
| Aug 22, 2026 | 81 ms |
| Aug 29, 2026 | 81 ms |
| Sep 5, 2026 | 81 ms |
| Sep 12, 2026 | 81 ms |
| Sep 19, 2026 | 83 ms |
| Sep 26, 2026 | 84 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 87 ms |
| Oct 17, 2026 | 87 ms |
| Oct 24, 2026 | 88 ms |
| Oct 31, 2026 | 88 ms |
| Nov 7, 2026 | 88 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
3 third-party services on the page
3 third-party services load with your homepage (Clarity, Shopify and Google CDN), adding 121 KiB and 272 ms of main-thread time.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 11 KiB2 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).
Render-blocking requests
100 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.
Improve image delivery
50 ms · 43 KiB2 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Reduce unused JavaScript
67 KiBAbout 67 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 857 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “An image of a buffalo brown chesterfield leather chair in t…”.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 5.3 s
5.3 sThe page becomes fully interactive after 5.3 s. Good is under 3.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.8 s
0.8 sReal visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 182 ms
182 msScripts block the page for only 182 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image in older formats
1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.1 g of CO₂ per visit
0.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.12 g of CO₂e: 14.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 429 KiB in 78 requests
429 KiBYour homepage downloads 429 KiB in 78 requests on a phone: scripts 189 KiB (35), images 138 KiB (8) and stylesheets 50 KiB (20). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (278 characters)
Your meta description is 278 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
59 internal links, 15 external
The homepage links to 59 pages on therisingtide.com and 15 external pages.
5 checks passed
Title: 49 characters
Your title is a healthy 49 characters: “Rising Tide Design Co. | Home Goods & Furnishings”.
Canonical URL set
The canonical URL is https://therisingtide.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://therisingtide.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (593 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://therisingtide.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://therisingtide.com/pages/the-rising-tide-story and https://therisingtide.com/pages/our-story-1 all use the title “The Rising Tide Story – Rising Tide Design Co”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://therisingtide.com/policies/refund-policy, https://therisingtide.com/pages/customer-reviews, https://therisingtide.com/policies/privacy-policy, https://therisingtide.com/policies/terms-of-service and https://therisingtide.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://therisingtide.com/pages/the-rising-tide-story and https://therisingtide.com/pages/our-story-1 use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://therisingtide.com/pages/our-story-1, whose canonical is https://therisingtide.com/pages/the-rising-tide-story. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://therisingtide.com/pages/contact-us has no <h1> headline, so visitors and search engines get no clear main topic.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
15 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 332 words of copy
The homepage carries about 332 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Chesterfield” and “Shop Aviator”.
12 calls to action
The homepage has 12 calls to action, for example “Contact Us”, “Shop Chesterfield” and “Shop Aviator”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 1 customer or partner logo.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at therisingtide.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Simprosys Google Shopping Feed · Microsoft Clarity · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on therisingtide.com, including 6 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.