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thesoccerarchive.com website review

Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 89 checks

This review found 40 issues worth fixing on thesoccerarchive.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s2.9 sMay 23Nov 73.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.2 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.5 s
Jun 27, 20263.7 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.8 s
Jul 25, 20263.8 s
Aug 1, 20264.0 s
Aug 8, 20263.9 s
Aug 15, 20264.1 s
Aug 22, 20264.3 s
Aug 29, 20264.3 s
Sep 5, 20264.2 s
Sep 12, 20264.7 s
Sep 19, 20264.6 s
Sep 26, 20264.5 s
Oct 3, 20264.4 s
Oct 10, 20263.8 s
Oct 17, 20263.8 s
Oct 24, 20263.8 s
Oct 31, 20263.8 s
Nov 7, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
222 ms117 msMay 23Nov 7146 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026129 ms
May 30, 2026134 ms
Jun 6, 2026137 ms
Jun 13, 2026145 ms
Jun 20, 2026145 ms
Jun 27, 2026146 ms
Jul 4, 2026145 ms
Jul 11, 2026145 ms
Jul 18, 2026149 ms
Jul 25, 2026150 ms
Aug 1, 2026161 ms
Aug 8, 2026173 ms
Aug 15, 2026184 ms
Aug 22, 2026195 ms
Aug 29, 2026189 ms
Sep 5, 2026185 ms
Sep 12, 2026210 ms
Sep 19, 2026204 ms
Sep 26, 2026196 ms
Oct 3, 2026191 ms
Oct 10, 2026159 ms
Oct 17, 2026154 ms
Oct 24, 2026147 ms
Oct 31, 2026146 ms
Nov 7, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thesoccerarchive.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thesoccerarchive.com at 0.9 s0.9 s
  2. thesoccerarchive.com at 1.9 s1.9 s
  3. thesoccerarchive.com at 2.8 s2.8 s
  4. thesoccerarchive.com at 3.8 s3.8 s
  5. thesoccerarchive.com at 4.7 s4.7 s
  6. thesoccerarchive.com at 5.7 s5.7 s
  7. thesoccerarchive.com at 6.6 s6.6 s
  8. thesoccerarchive.com at 7.6 s7.6 s

Speed

9 to fix65
  • Reduce unused JavaScript

    1.6 s · 294 KiB

    About 294 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • 3,781 HTML elements

    The page has 3,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, Google Tag Manager and Shopify and others), adding 977 KiB and 636 ms of main-thread time.

  • Render-blocking requests

    600 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • ContentSquare adds 360 ms

    360 ms

    ContentSquare costs a phone 360 ms of main-thread work and 185 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 115 ms

    115 ms

    Shopify costs a phone 115 ms of main-thread work and 442 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.

  • Improve image delivery

    47 KiB

    3 images could be 47 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    29 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.6 s

    11.6 s

    Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 11.6 s

    11.6 s

    The page becomes fully interactive after 11.6 s. Good is under 3.8 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 733 ms

    733 ms

    Real visitors wait 733 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 154 ms

    154 ms

    Scripts block the page for only 154 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

2 to fix78
  • Page weight: 3.2 MB in 251 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 251 requests on a phone: other files 1.2 MB (131), scripts 904 KiB (64) and fonts 519 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (379 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 9389
  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Heading levels should only increase by one (4 elements)

    Heading levels should only increase by one: 4 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 57 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 67 WCAG 2.2 A/AA and best-practice rules on the phone render: 57 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 2 problems

    Structured data found (ClothingStore, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

5 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Shop authentic vintage football shirts & classic kits at The Soccer Archive. Iconic clubs, retro football shirts & matc…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Vintage Football Shirts & Classic Kits | The Soccer Archive”.

  • Canonical URL set

    The canonical URL is https://thesoccerarchive.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thesoccerarchive.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    2%

    A phone browser shows 875 words, but the HTML your server sends has only 17. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://thesoccerarchive.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://thesoccerarchive.com/collections/new-in has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://thesoccerarchive.com/collections/new-in has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    53 of 57 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 875 words of copy

    The homepage carries about 875 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP 1990S” and “SHOP 2000S”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thesoccerarchive.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Essential Announcer · Uppromote Affiliate · Klaviyo Email Marketing Sms · Gsc Instagram Feed · Essential Announcement Bar · Affliate By Secomapp · cloudfront.net · zealousweb.com · avada.io · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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