Website review, no card needed

thesportsedit.com logo

thesportsedit.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 94 checks

This review found 38 issues worth fixing on thesportsedit.com, 16 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
243 ms211 msMay 16Oct 31215 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026221 ms
May 23, 2026221 ms
May 30, 2026221 ms
Jun 6, 2026221 ms
Jun 13, 2026219 ms
Jun 20, 2026225 ms
Jun 27, 2026230 ms
Jul 4, 2026230 ms
Jul 11, 2026232 ms
Jul 18, 2026230 ms
Jul 25, 2026227 ms
Aug 1, 2026229 ms
Aug 8, 2026229 ms
Aug 15, 2026230 ms
Aug 22, 2026231 ms
Aug 29, 2026238 ms
Sep 5, 2026238 ms
Sep 12, 2026239 ms
Sep 19, 2026239 ms
Sep 26, 2026234 ms
Oct 3, 2026233 ms
Oct 10, 2026230 ms
Oct 17, 2026228 ms
Oct 24, 2026223 ms
Oct 31, 2026215 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thesportsedit.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thesportsedit.com at 1.9 s1.9 s
  2. thesportsedit.com at 3.9 s3.9 s
  3. thesportsedit.com at 5.8 s5.8 s
  4. thesportsedit.com at 7.7 s7.7 s
  5. thesportsedit.com at 9.6 s9.6 s
  6. thesportsedit.com at 11.6 s11.6 s
  7. thesportsedit.com at 13.5 s13.5 s
  8. thesportsedit.com at 15.4 s15.4 s

Speed

11 to fix59
  • Use efficient cache lifetimes

    10.9 s · 10.9 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (10.9 MB).

  • Improve image delivery

    1.9 s · 1.2 MB

    30 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Reduce unused JavaScript

    1.1 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,172 HTML elements

    The page has 6,172 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Curalate and others), adding 2.2 MB and 1.3 s of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 400 ms

    400 ms

    Google Tag Manager costs a phone 400 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 194 ms

    194 ms

    Shopify costs a phone 194 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Curalate adds 162 ms

    162 ms

    Curalate costs a phone 162 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

  • Minify JavaScript

    40 ms · 24 KiB

    24 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    1 KiB

    1 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 33.0 s

    33.0 s

    Your largest element takes 33.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 30.5 s

    30.5 s

    Visually, the page fills in at 30.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 84.6 s

    84.6 s

    The page becomes fully interactive after 84.6 s. Good is under 3.8 s.

  • Total Blocking Time: 240 ms

    240 ms

    Scripts block taps and scrolling for 240 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 221 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 197 ms

    197 ms

    Real visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 584 ms

    584 ms

    Real visitors wait 584 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.065

    0.065

    The layout barely moves while loading (CLS 0.065, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 23.2 MB in 394 requests

    23.2 MB

    Your homepage downloads 23.2 MB in 394 requests on a phone: images 19.6 MB (120), scripts 2.4 MB (116) and other files 916 KiB (116). Under 2 MB keeps phones on slow connections fast.

  • 8 images over 500 KB

    8 images weigh 15.1 MB together. On a phone connection a single image that size takes seconds.

  • 8 images far larger than shown

    14.9 MB

    8 images are downloaded at several times the size a phone draws them, for example generic_2d200a4f-ea84-42d9-956e-e24c3623e0da.png at 1,254 px wide, shown at 54 px. Resized copies would save about 14.9 MB.

  • 8 images in older formats

    8 images (15.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    9_39dcb847-c1bf-4057-a733-a499a5e0baf2_315x410_crop_center.j is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 6.6 g of CO₂ per visit

    6.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.58 g of CO₂e: 789.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8892
  • 12 buttons without a name

    12 buttons have no accessible name, so screen readers announce just “button”.

  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (31 elements)

    Alternative text of images should not be repeated as text: 31 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 146 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 663 internal links, 3 external

    The homepage links to 663 pages on thesportsedit.com and 3 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Shop the UK’s best women’s sportswear brands at The Sports Edit: Fitness, Running & Outdoor gear from 40+ brands includ…”.

  • One H1 headline

    Your main headline reads: “The Sports Edit”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “The Sports Edit | Activewear, Yoga and Running”.

  • Canonical URL set

    The canonical URL is https://thesportsedit.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thesportsedit.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,552 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thesportsedit.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://thesportsedit.com/pages/faq and https://thesportsedit.com/collections/womens-clothing-new-in have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://thesportsedit.com/pages/faq, https://thesportsedit.com/pages/delivery, https://thesportsedit.com/collections/all-womens-new-in, https://thesportsedit.com/collections/new-in-shoes, https://thesportsedit.com/collections/womens-clothing-new-in and https://thesportsedit.com/collections/new-in-accessories and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://thesportsedit.com/collections/all-womens-new-in, https://thesportsedit.com/collections/womens-clothing-new-in, https://thesportsedit.com/collections/all-mens-new-in, https://thesportsedit.com/collections/mens-clothing-new-in and https://thesportsedit.com/collections/mens-shoes-new-in have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 pages slow to respond

    https://thesportsedit.com/pages/faq, https://thesportsedit.com/pages/delivery, https://thesportsedit.com/collections/all-womens-new-in, https://thesportsedit.com/collections/new-in-shoes, https://thesportsedit.com/collections/womens-clothing-new-in and https://thesportsedit.com/collections/new-in-accessories and 7 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 192 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 34 small tap targets

    34 of 116 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Identifier 'ElementTabsWrapper' has already been declared”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 742 words of copy

    The homepage carries about 742 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Best of Gifts”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “Contact Us”, “Sign Up For 10% Off” and “Shop”.

  • 21 short forms

    21 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thesportsedit.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Elevar Conversion Tracking · Klaviyo Email Marketing Sms · The Sports Edit Order Rescue · Swym Wishlist Plus · yotpo.com · cloudfront.net · bazaarvoice.com · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on thesportsedit.com, including 15 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25