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thesportsedit.com website review
Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 94 checks
This review found 38 issues worth fixing on thesportsedit.com, 16 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,291 of 106,224 reviewed websitesbeats 77%
- #12,495 of 59,867 online storesbeats 73%
- #12,131 of 54,578 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 221 ms |
| May 23, 2026 | 221 ms |
| May 30, 2026 | 221 ms |
| Jun 6, 2026 | 221 ms |
| Jun 13, 2026 | 219 ms |
| Jun 20, 2026 | 225 ms |
| Jun 27, 2026 | 230 ms |
| Jul 4, 2026 | 230 ms |
| Jul 11, 2026 | 232 ms |
| Jul 18, 2026 | 230 ms |
| Jul 25, 2026 | 227 ms |
| Aug 1, 2026 | 229 ms |
| Aug 8, 2026 | 229 ms |
| Aug 15, 2026 | 230 ms |
| Aug 22, 2026 | 231 ms |
| Aug 29, 2026 | 238 ms |
| Sep 5, 2026 | 238 ms |
| Sep 12, 2026 | 239 ms |
| Sep 19, 2026 | 239 ms |
| Sep 26, 2026 | 234 ms |
| Oct 3, 2026 | 233 ms |
| Oct 10, 2026 | 230 ms |
| Oct 17, 2026 | 228 ms |
| Oct 24, 2026 | 223 ms |
| Oct 31, 2026 | 215 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.9 s
3.9 s
5.8 s
7.7 s
9.6 s
11.6 s
13.5 s
15.4 s
Speed
Use efficient cache lifetimes
10.9 s · 10.9 MB35 files are served with short cache lifetimes, so returning visitors download them again (10.9 MB).
Improve image delivery
1.9 s · 1.2 MB30 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Reduce unused JavaScript
1.1 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,172 HTML elements
The page has 6,172 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Curalate and others), adding 2.2 MB and 1.3 s of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 400 ms
400 msGoogle Tag Manager costs a phone 400 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 194 ms
194 msShopify costs a phone 194 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Curalate adds 162 ms
162 msCuralate costs a phone 162 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.
Minify JavaScript
40 ms · 24 KiB24 KiB could be saved by minifying JavaScript.
Reduce unused CSS
59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
1 KiB1 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 33.0 s
33.0 sYour largest element takes 33.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 30.5 s
30.5 sVisually, the page fills in at 30.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 84.6 s
84.6 sThe page becomes fully interactive after 84.6 s. Good is under 3.8 s.
Total Blocking Time: 240 ms
240 msScripts block taps and scrolling for 240 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 221 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 197 ms
197 msReal visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 584 ms
584 msReal visitors wait 584 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.065
0.065The layout barely moves while loading (CLS 0.065, good is under 0.1).
Images and page weight
Page weight: 23.2 MB in 394 requests
23.2 MBYour homepage downloads 23.2 MB in 394 requests on a phone: images 19.6 MB (120), scripts 2.4 MB (116) and other files 916 KiB (116). Under 2 MB keeps phones on slow connections fast.
8 images over 500 KB
8 images weigh 15.1 MB together. On a phone connection a single image that size takes seconds.
8 images far larger than shown
14.9 MB8 images are downloaded at several times the size a phone draws them, for example generic_2d200a4f-ea84-42d9-956e-e24c3623e0da.png at 1,254 px wide, shown at 54 px. Resized copies would save about 14.9 MB.
8 images in older formats
8 images (15.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
9_39dcb847-c1bf-4057-a733-a499a5e0baf2_315x410_crop_center.j is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 6.6 g of CO₂ per visit
6.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.58 g of CO₂e: 789.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
12 buttons without a name
12 buttons have no accessible name, so screen readers announce just “button”.
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (31 elements)
Alternative text of images should not be repeated as text: 31 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 146 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
663 internal links, 3 external
The homepage links to 663 pages on thesportsedit.com and 3 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Shop the UK’s best women’s sportswear brands at The Sports Edit: Fitness, Running & Outdoor gear from 40+ brands includ…”.
One H1 headline
Your main headline reads: “The Sports Edit”.
Title: 46 characters
Your title is a healthy 46 characters: “The Sports Edit | Activewear, Yoga and Running”.
Canonical URL set
The canonical URL is https://thesportsedit.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thesportsedit.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,552 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://thesportsedit.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://thesportsedit.com/pages/faq and https://thesportsedit.com/collections/womens-clothing-new-in have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://thesportsedit.com/pages/faq, https://thesportsedit.com/pages/delivery, https://thesportsedit.com/collections/all-womens-new-in, https://thesportsedit.com/collections/new-in-shoes, https://thesportsedit.com/collections/womens-clothing-new-in and https://thesportsedit.com/collections/new-in-accessories and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
https://thesportsedit.com/collections/all-womens-new-in, https://thesportsedit.com/collections/womens-clothing-new-in, https://thesportsedit.com/collections/all-mens-new-in, https://thesportsedit.com/collections/mens-clothing-new-in and https://thesportsedit.com/collections/mens-shoes-new-in have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 pages slow to respond
https://thesportsedit.com/pages/faq, https://thesportsedit.com/pages/delivery, https://thesportsedit.com/collections/all-womens-new-in, https://thesportsedit.com/collections/new-in-shoes, https://thesportsedit.com/collections/womens-clothing-new-in and https://thesportsedit.com/collections/new-in-accessories and 7 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 192 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
34 small tap targets
34 of 116 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Identifier 'ElementTabsWrapper' has already been declared”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 742 words of copy
The homepage carries about 742 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Best of Gifts”.
42 calls to action
The homepage has 42 calls to action, for example “Contact Us”, “Sign Up For 10% Off” and “Shop”.
21 short forms
21 short forms (2 fields at most) are right on the homepage, asking for an email.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thesportsedit.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Elevar Conversion Tracking · Klaviyo Email Marketing Sms · The Sports Edit Order Rescue · Swym Wishlist Plus · yotpo.com · cloudfront.net · bazaarvoice.com · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on thesportsedit.com, including 15 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.