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thetabschocolate.com website review
Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 86 checks
This review found 35 issues worth fixing on thetabschocolate.com, 12 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #47,792 of 94,385 reviewed websitesbeats 44%
- #29,731 of 50,637 online storesbeats 36%
- #28,281 of 45,769 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.3 s |
| Nov 7, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 179 ms |
| May 30, 2026 | 169 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 149 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 141 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 142 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 142 ms |
| Aug 15, 2026 | 140 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 141 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 172 ms |
| Oct 3, 2026 | 173 ms |
| Oct 10, 2026 | 175 ms |
| Oct 17, 2026 | 180 ms |
| Oct 24, 2026 | 172 ms |
| Oct 31, 2026 | 172 ms |
| Nov 7, 2026 | 174 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.2 s · 741 KiBAbout 741 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Hotjar and Klaviyo and others), adding 2.1 MB and 984 ms of main-thread time.
Use efficient cache lifetimes
800 ms · 218 KiB11 files are served with short cache lifetimes, so returning visitors download them again (218 KiB).
Improve image delivery
518 KiB23 images could be 518 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
300 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
rebuyengine.com adds 205 ms
205 msrebuyengine.com costs a phone 205 ms of main-thread work and 582 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,257 HTML elements
The page has 2,257 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 148 ms
148 msKlaviyo costs a phone 148 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 91 ms
91 msShopify costs a phone 91 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.2 s
21.2 sThe page becomes fully interactive after 21.2 s. Good is under 3.8 s.
Speed Index: 11.2 s
11.2 sVisually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.564
0.564The layout shifts by 0.564 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
44 images without width and height
44 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 315 ms
315 msScripts block taps and scrolling for 315 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 179 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 165 ms
165 msReal visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 761 ms
761 msReal visitors wait 761 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 23.4 MB in 349 requests
23.4 MBYour homepage downloads 23.4 MB in 349 requests on a phone: media 19.0 MB (4), scripts 1.8 MB (104) and other files 978 KiB (163). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
vdm.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images below the first screen load straight away
5 images further down the page (171 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.6 g of CO₂ per visit
6.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.63 g of CO₂e: 796.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“You deserve more” and “You deserve more”). One clear main headline is easier for people and search engines.
Meta description is long (171 characters)
Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.
93 internal links, 7 external
The homepage links to 93 pages on thetabschocolate.com and 7 external pages.
6 checks passed
Title: 62 characters
Your title is a healthy 62 characters: “Tabs® Sex Chocolate | The Original. 4 Flavors. Often Imitated.”.
Canonical URL set
The canonical URL is https://tabs.co/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tabs.co/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,564 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://tabs.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://tabs.co/products/play-sex-chocolate and https://tabs.co/products/sex-chocolate all use the title “Sex Chocolate: Aphrodisiac Chocolate for Couples | Tabs”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://tabs.co/products/play-sex-chocolate and https://tabs.co/products/sex-chocolate use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://tabs.co/products/play-sex-chocolate, whose canonical is https://tabs.co/products/sex-chocolate. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
5 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 4 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'currency' has already been declared”.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
33 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,108 words of copy
The homepage carries about 1,108 words of visible text.
6 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop”, “Shop the bundle →” and “Try Tabs Chocolate”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 273 testimonial or review blocks, 32 customer or partner logos and “500.000+ Happy Customers”.
Analytics in place
Analytics detected: Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thetabschocolate.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Simple Affiliate · Simprosys Google Shopping Feed · Fondue Cashback Promotions · Applovin Shop Integration · Facebook Pixel · Twitter Multi Pixels · loox.io · pleasestay.co · socialsnowball.io · weglot.com · googleapis.com · rebuyengine.com · pushowl.com · onetext.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on thetabschocolate.com, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.