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thetabschocolate.com website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 86 checks

This review found 35 issues worth fixing on thetabschocolate.com, 12 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.2 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.5 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.5 s
Jun 27, 20262.4 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.3 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
186 ms132 msMay 23Nov 7174 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026179 ms
May 30, 2026169 ms
Jun 6, 2026162 ms
Jun 13, 2026149 ms
Jun 20, 2026138 ms
Jun 27, 2026141 ms
Jul 4, 2026142 ms
Jul 11, 2026144 ms
Jul 18, 2026145 ms
Jul 25, 2026142 ms
Aug 1, 2026143 ms
Aug 8, 2026142 ms
Aug 15, 2026140 ms
Aug 22, 2026139 ms
Aug 29, 2026141 ms
Sep 5, 2026146 ms
Sep 12, 2026149 ms
Sep 19, 2026153 ms
Sep 26, 2026172 ms
Oct 3, 2026173 ms
Oct 10, 2026175 ms
Oct 17, 2026180 ms
Oct 24, 2026172 ms
Oct 31, 2026172 ms
Nov 7, 2026174 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thetabschocolate.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thetabschocolate.com at 1.0 s1.0 s
  2. thetabschocolate.com at 2.0 s2.0 s
  3. thetabschocolate.com at 3.0 s3.0 s
  4. thetabschocolate.com at 4.0 s4.0 s
  5. thetabschocolate.com at 5.0 s5.0 s
  6. thetabschocolate.com at 6.0 s6.0 s
  7. thetabschocolate.com at 7.1 s7.1 s
  8. thetabschocolate.com at 8.1 s8.1 s

Speed

11 to fix29
  • Reduce unused JavaScript

    3.2 s · 741 KiB

    About 741 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, Hotjar and Klaviyo and others), adding 2.1 MB and 984 ms of main-thread time.

  • Use efficient cache lifetimes

    800 ms · 218 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (218 KiB).

  • Improve image delivery

    518 KiB

    23 images could be 518 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    300 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • rebuyengine.com adds 205 ms

    205 ms

    rebuyengine.com costs a phone 205 ms of main-thread work and 582 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,257 HTML elements

    The page has 2,257 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 148 ms

    148 ms

    Klaviyo costs a phone 148 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 91 ms

    91 ms

    Shopify costs a phone 91 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 61 KiB

    Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.2 s

    21.2 s

    The page becomes fully interactive after 21.2 s. Good is under 3.8 s.

  • Speed Index: 11.2 s

    11.2 s

    Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.564

    0.564

    The layout shifts by 0.564 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • 44 images without width and height

    44 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 315 ms

    315 ms

    Scripts block taps and scrolling for 315 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 179 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 165 ms

    165 ms

    Real visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 761 ms

    761 ms

    Real visitors wait 761 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix69
  • Page weight: 23.4 MB in 349 requests

    23.4 MB

    Your homepage downloads 23.4 MB in 349 requests on a phone: media 19.0 MB (4), scripts 1.8 MB (104) and other files 978 KiB (163). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    vdm.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images below the first screen load straight away

    5 images further down the page (171 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.6 g of CO₂ per visit

    6.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.63 g of CO₂e: 796.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9695
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 2 H1 headlines

    There are 2 <h1> headlines (“You deserve more” and “You deserve more”). One clear main headline is easier for people and search engines.

  • Meta description is long (171 characters)

    Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 93 internal links, 7 external

    The homepage links to 93 pages on thetabschocolate.com and 7 external pages.

6 checks passed
  • Title: 62 characters

    Your title is a healthy 62 characters: “Tabs® Sex Chocolate | The Original. 4 Flavors. Often Imitated.”.

  • Canonical URL set

    The canonical URL is https://tabs.co/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tabs.co/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,564 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tabs.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 2 pages share a title

    https://tabs.co/products/play-sex-chocolate and https://tabs.co/products/sex-chocolate all use the title “Sex Chocolate: Aphrodisiac Chocolate for Couples | Tabs”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://tabs.co/products/play-sex-chocolate and https://tabs.co/products/sex-chocolate use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://tabs.co/products/play-sex-chocolate, whose canonical is https://tabs.co/products/sex-chocolate. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'currency' has already been declared”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    33 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,108 words of copy

    The homepage carries about 1,108 words of visible text.

6 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Shop the bundle →” and “Try Tabs Chocolate”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 273 testimonial or review blocks, 32 customer or partner logos and “500.000+ Happy Customers”.

  • Analytics in place

    Analytics detected: Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thetabschocolate.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Simple Affiliate · Simprosys Google Shopping Feed · Fondue Cashback Promotions · Applovin Shop Integration · Facebook Pixel · Twitter Multi Pixels · loox.io · pleasestay.co · socialsnowball.io · weglot.com · googleapis.com · rebuyengine.com · pushowl.com · onetext.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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