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thetechden.com.au website review

Visit site (opens in a new tab)Reviewed 12 November 202620 issues · 64 checks

This review found 20 issues worth fixing on thetechden.com.au, 6 of them high impact, across 64 checks. The most urgent: page weight: 4.6 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.3 s2.1 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
161 ms135 msMay 23Nov 7154 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026138 ms
May 30, 2026141 ms
Jun 6, 2026144 ms
Jun 13, 2026144 ms
Jun 20, 2026139 ms
Jun 27, 2026141 ms
Jul 4, 2026142 ms
Jul 11, 2026144 ms
Jul 18, 2026145 ms
Jul 25, 2026145 ms
Aug 1, 2026146 ms
Aug 8, 2026148 ms
Aug 15, 2026152 ms
Aug 22, 2026152 ms
Aug 29, 2026151 ms
Sep 5, 2026150 ms
Sep 12, 2026152 ms
Sep 19, 2026152 ms
Sep 26, 2026152 ms
Oct 3, 2026153 ms
Oct 10, 2026154 ms
Oct 17, 2026156 ms
Oct 24, 2026158 ms
Oct 31, 2026154 ms
Nov 7, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

100
  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 762 ms

    762 ms

    Real visitors wait 762 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 4.6 MB

    4.6 MB

    Your homepage downloads 4.6 MB on a phone, 475 KiB of it images (10%). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.3 g of CO₂ per visit

    1.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fix88
  • Invalid ARIA attributes

    5 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Hidden but focusable

    57 elements hidden from screen readers can still receive keyboard focus.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (35 elements)

    All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix91
  • Meta description is long (297 characters)

    Your meta description is 297 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.thetechden.com.au/search?q={search_term_string}")”.

  • 431 internal links, 8 external

    The homepage links to 431 pages on thetechden.com.au and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “The Tech Den”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Aquarium Shop & Fish Tank Supplies Australia - The Tech Den”.

  • Canonical URL set

    The canonical URL is https://www.thetechden.com.au/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thetechden.com.au/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,736 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.thetechden.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.thetechden.com.au/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.thetechden.com.au/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.thetechden.com.au/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://www.thetechden.com.au/customer_authentication/redirect, https://www.thetechden.com.au/collections/specials, https://www.thetechden.com.au/collections/whats-new, https://www.thetechden.com.au/collections/fish-food, https://www.thetechden.com.au/collections/water-treatments and https://www.thetechden.com.au/collections/all-live-fish-pick-up-in-store and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.thetechden.com.au/collections/whats-new has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fix93
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of null (reading 'appendChild')”.

2 checks passed
  • Tap targets are thumb-sized

    160 of 169 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,700 words of copy

    The homepage carries about 1,700 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join our Rewards Club”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Aquariums Start Up / Cycling”, “Bacteria Start Ups” and “Join our Rewards Club”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thetechden.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · Hulk Contact Form Builder · Restockrocket · Discountly Pos · Reviews Co Uk Product And Merchant Review Collection · Product Filter Search · oxiapps.com · hulkapps.com · cloudfront.net · shopiapps.in

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
React
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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