thetoolgroup.com.au website review

The page has 5,212 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

9 images could be 264 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 112 KiB of JavaScript is downloaded but never used on this page.

6 third-party services load with your homepage (Macropod BugHerd, Shopify and proguscommerce.com and others), adding 204 KiB and 39 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (47 KiB).

About 16 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

22 images have no width and height attributes, so the layout jumps as each one loads.

Your largest element takes 2.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AUSTRALIA'S LEADING WHOLESALE TOOL SUPPLIER & DISTRIBUTOR”. Most of its time is element render delay (2.5 s).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 buttons have no accessible name, so screen readers announce just “button”.

3 elements use ARIA attributes their role does not allow, which confuses screen readers.

6 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

16 visible links have no text or label, so screen readers cannot say where they go.

11 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 16 elements on the page fail this check, rated minor by axe-core.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links have no real href, so search engines can't follow them.

The homepage links to 1,416 pages on thetoolgroup.com.au and 0 external pages.

We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

3 images are served at too low a resolution for sharp phone screens.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your longest form asks for 10 fields (5 required). Every extra field lowers completion.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,117 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.