thezutons.com website review

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

23 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

20 files are served with short cache lifetimes, so returning visitors download them again (649 KiB).

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 3.1 MB and 1.2 s of main-thread time.

About 183 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 433 ms of main-thread work and 660 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

YouTube costs a phone 305 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

os.fan costs a phone 123 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,588 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

bandsintown.com costs a phone 110 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

7 images could be 129 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

The first text or image appears after 8.8 s on a phone. Good is under 1.8 s.

Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE BRAND NEW ALBUM OUT NOW!”.

The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 323 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.6 MB in 230 requests on a phone: scripts 2.9 MB (82), other files 750 KiB (94) and images 551 KiB (17). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 156.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

4 images have no alt text, which hurts accessibility and image search.

5 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 27 characters: “The Zutons | Official Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 47 pages on thezutons.com and 15 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://thezutons.com/pages/music and https://thezutons.com/collections/music all use the title “Music | The Zutons | Official Store”. Search engines can't tell which page to show for a search, so each competes with the others.

https://thezutons.com/collections/all, https://thezutons.com/pages/live, https://thezutons.com/pages/music, https://thezutons.com/pages/video, https://thezutons.com/collections/music and https://thezutons.com/collections/merch have no meta description, so Google writes the search snippet from whatever text it finds.

https://thezutons.com/products/the-big-decider-cd, https://thezutons.com/products/the-big-decider-deluxe-cd, https://thezutons.com/products/deluxe-mega-bundle-signed-artcard, https://thezutons.com/products/mega-bundle-signed-artcard, https://thezutons.com/products/the-big-decider-album-tee and https://thezutons.com/products/the-big-decider-glow-in-the-dark-lp and 2 others use the same meta description. A description written for each page earns more clicks.

https://thezutons.com/pages/live, https://thezutons.com/products/the-big-decider-cd, https://thezutons.com/products/the-big-decider-deluxe-cd, https://thezutons.com/products/deluxe-mega-bundle-signed-artcard, https://thezutons.com/products/mega-bundle-signed-artcard and https://thezutons.com/products/the-big-decider-album-tee and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Unexpected token '}'”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 245 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.