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thisisgrow.com website review

Visit site (opens in a new tab)Reviewed 24 October 202633 issues · 70 checks

This review found 33 issues worth fixing on thisisgrow.com, 16 of them high impact, across 70 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of thisisgrow.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thisisgrow.com at 1.4 s1.4 s
  2. thisisgrow.com at 2.7 s2.7 s
  3. thisisgrow.com at 4.1 s4.1 s
  4. thisisgrow.com at 5.4 s5.4 s
  5. thisisgrow.com at 6.8 s6.8 s
  6. thisisgrow.com at 8.1 s8.1 s
  7. thisisgrow.com at 9.5 s9.5 s
  8. thisisgrow.com at 10.8 s10.8 s

Speed

7 to fix39
  • Improve image delivery

    1.4 s · 5.5 MB

    7 images could be 5.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Use efficient cache lifetimes

    3.8 s · 657 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (657 KiB).

  • Reduce unused JavaScript

    1.7 s · 300 KiB

    About 300 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, lfeeder.com and Cloudflare and others), adding 16.9 MB and 98 ms of main-thread time.

  • googleapis.com adds 0 ms

    0 ms

    googleapis.com costs a phone 0 ms of main-thread work and 16.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 570 ms of it running JavaScript. That is comfortably low.

  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix41
  • Largest Contentful Paint: 70.1 s

    70.1 s

    Your largest element takes 70.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 16.7 s

    16.7 s

    Visually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 72.3 s

    72.3 s

    The page becomes fully interactive after 72.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.381

    0.381

    The layout shifts by 0.381 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 114 ms

    114 ms

    Scripts block the page for only 114 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix33
  • Page weight: 18.0 MB in 80 requests

    18.0 MB

    Your homepage downloads 18.0 MB in 80 requests on a phone: images 10.1 MB (27), media 7.0 MB (11) and scripts 637 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • About 5.1 g of CO₂ per visit

    5.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.09 g of CO₂e: 611.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8291
  • Unlabelled dropdowns

    1 dropdown has no label.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9179
  • Title is short (4 characters)

    Your title is only 4 characters: “Grow”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://thisisgrow.com/sitemap.xml, so Google discovers your pages only by following links.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 18 internal links, 8 external

    The homepage links to 18 pages on thisisgrow.com and 8 external pages.

4 checks passed
  • Meta description: 104 characters

    Your meta description is 104 characters: “Grow is a digital agency working with the world's leading brands to create experiences that people love.”.

  • One H1 headline

    Your main headline reads: “We create digital experiences people lovefor the world's leading brands.”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (219 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 1 page without a title

    /privacy has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    /privacy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /labs, /work, /news and /privacy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /labs, /contact and /privacy have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 pages slow to respond

    /work/marketing-kit, /work/boston-marathon, /agency, /services, /work and /news took over 3 s to send their HTML from our server.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 177 words

    The homepage has only about 177 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Join the team” and “Contact”.

  • 2 short forms

    2 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thisisgrow.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on thisisgrow.com, including 12 speed issues, 5 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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