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thorlabs.com website review

Visit site (opens in a new tab)Reviewed 26 October 202632 issues · 66 checks

This review found 32 issues worth fixing on thorlabs.com, 14 of them high impact, across 66 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.7 s5.2 sMay 9Oct 245.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.3 s
May 16, 20265.3 s
May 23, 20265.3 s
May 30, 20265.4 s
Jun 6, 20265.5 s
Jun 13, 20265.5 s
Jun 20, 20265.6 s
Jun 27, 20265.6 s
Jul 4, 20265.6 s
Jul 11, 20265.6 s
Jul 18, 20265.5 s
Jul 25, 20265.4 s
Aug 1, 20265.4 s
Aug 8, 20265.5 s
Aug 15, 20265.5 s
Aug 22, 20265.6 s
Aug 29, 20265.6 s
Sep 5, 20265.5 s
Sep 12, 20265.5 s
Sep 19, 20265.5 s
Sep 26, 20265.5 s
Oct 3, 20265.5 s
Oct 10, 20265.5 s
Oct 17, 20265.5 s
Oct 24, 20265.4 s
Real-visitor tap response (INP)75th percentile, phones
132 ms125 msMay 9Oct 24129 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026126 ms
May 16, 2026126 ms
May 23, 2026127 ms
May 30, 2026128 ms
Jun 6, 2026128 ms
Jun 13, 2026130 ms
Jun 20, 2026131 ms
Jun 27, 2026130 ms
Jul 4, 2026131 ms
Jul 11, 2026129 ms
Jul 18, 2026128 ms
Jul 25, 2026128 ms
Aug 1, 2026127 ms
Aug 8, 2026128 ms
Aug 15, 2026128 ms
Aug 22, 2026128 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026130 ms
Sep 19, 2026130 ms
Sep 26, 2026129 ms
Oct 3, 2026129 ms
Oct 10, 2026129 ms
Oct 17, 2026129 ms
Oct 24, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thorlabs.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thorlabs.com at 0.4 s0.4 s
  2. thorlabs.com at 0.8 s0.8 s
  3. thorlabs.com at 1.1 s1.1 s
  4. thorlabs.com at 1.5 s1.5 s
  5. thorlabs.com at 1.9 s1.9 s
  6. thorlabs.com at 2.3 s2.3 s
  7. thorlabs.com at 2.6 s2.6 s
  8. thorlabs.com at 3.0 s3.0 s

Speed

4 to fix57
  • Improve image delivery

    2.0 MB

    13 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 90). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused CSS

    600 ms · 123 KiB

    About 123 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 48 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

  • Reduce unused JavaScript

    150 ms · 32 KiB

    About 32 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.

  • 2 third-party services on the page

    2 third-party services load with your homepage (LivePerson and Tencent), adding 60 KiB and 14 ms of main-thread time.

  • Phones get a much slower page than desktops

    Desktop scores 90 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 21 ms of it running JavaScript. That is comfortably low.

  • Server response: 37 ms

    37 ms

    Your server sent the HTML in 37 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.9 s

    4.9 s

    Real visitors wait 4.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 1.26

    1.26

    For real visitors the layout shifts by 1.26 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.8 s

    3.8 s

    Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 11.9 s

    11.9 s

    Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Design+Build Image”.

  • Time to Interactive: 12.2 s

    12.2 s

    The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 126 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.3 s to 5.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 135 ms

    135 ms

    Real visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 644 ms

    644 ms

    Real visitors wait 644 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 62 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 62 requests on a phone: images 2.1 MB (23), scripts 1.1 MB (15) and stylesheets 140 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9498
  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (1 element).

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 10058
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (8 characters)

    Your title is only 8 characters: “Thorlabs”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thorlabs.com/cms-content/assets/stores/Thorlabs-Website/sitemap-us/sitemap-index.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 302 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

1 to fixGoogle 9693
  • 10 small tap targets

    10 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix20
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 302 words of copy

    The homepage carries about 302 words of visible text.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thorlabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Azure

Company

Employees
1,747
Founded
1989
Headquarters
Newton

Upkeep, stack, hiring and company data from programmable.info

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