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thrdlove.com website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 93 checks

This review found 43 issues worth fixing on thrdlove.com, 17 of them high impact, across 93 checks. The most urgent: page weight: 10.2 MB in 746 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
272 ms148 msMay 16Oct 31162 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026229 ms
May 23, 2026231 ms
May 30, 2026238 ms
Jun 6, 2026240 ms
Jun 13, 2026244 ms
Jun 20, 2026247 ms
Jun 27, 2026253 ms
Jul 4, 2026258 ms
Jul 11, 2026255 ms
Jul 18, 2026252 ms
Jul 25, 2026250 ms
Aug 1, 2026247 ms
Aug 8, 2026251 ms
Aug 15, 2026253 ms
Aug 22, 2026247 ms
Aug 29, 2026242 ms
Sep 5, 2026239 ms
Sep 12, 2026245 ms
Sep 19, 2026249 ms
Sep 26, 2026244 ms
Oct 3, 2026228 ms
Oct 10, 2026204 ms
Oct 17, 2026178 ms
Oct 24, 2026164 ms
Oct 31, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thrdlove.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thrdlove.com at 1.0 s1.0 s
  2. thrdlove.com at 2.0 s2.0 s
  3. thrdlove.com at 3.0 s3.0 s
  4. thrdlove.com at 4.0 s4.0 s
  5. thrdlove.com at 5.0 s5.0 s
  6. thrdlove.com at 6.0 s6.0 s
  7. thrdlove.com at 7.0 s7.0 s
  8. thrdlove.com at 8.0 s8.0 s

Speed

14 to fix35
  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.6 s

    A phone's processor spends 9.6 s on main-thread work while loading, 6.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,792 HTML elements

    The page has 3,792 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Osano CMP and Klaviyo and others), adding 4.5 MB and 2.5 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 1.6 MB

    65 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Google Tag Manager adds 871 ms

    871 ms

    Google Tag Manager costs a phone 871 ms of main-thread work and 858 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Improve image delivery

    400 ms · 220 KiB

    10 images could be 220 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Osano CMP adds 436 ms

    436 ms

    Osano CMP costs a phone 436 ms of main-thread work and 87 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 273 ms

    273 ms

    Klaviyo costs a phone 273 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 267 ms. During a long task the page ignores taps.

  • alia-prod.com adds 192 ms

    192 ms

    alia-prod.com costs a phone 192 ms of main-thread work and 580 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 171 ms

    171 ms

    Yotpo costs a phone 171 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    159 KiB

    About 159 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    93 KiB

    93 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    82 KiB

    Polyfills for old browsers add 82 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.9 s

    4.9 s

    Real visitors wait 4.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 1.96

    1.96

    For real visitors the layout shifts by 1.96 (75th percentile). Good is under 0.1.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 53.0 s

    53.0 s

    The page becomes fully interactive after 53.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero Slide 1”.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.206

    0.206

    The layout shifts by 0.206 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 494 ms

    494 ms

    Real visitors wait 494 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 229 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix69
  • Page weight: 10.2 MB in 746 requests

    10.2 MB

    Your homepage downloads 10.2 MB in 746 requests on a phone: scripts 5.1 MB (226), images 3.0 MB (93) and other files 1.5 MB (369). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Group_2221_1_1_1.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.9 g of CO₂ per visit

    2.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.90 g of CO₂e: 347.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • Unlabelled dropdowns

    15 dropdowns have no label.

  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA commands must have an accessible name (2 elements)

    ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (76 elements)

    All page content should be contained by landmarks: 76 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 2 H1 headlines

    There are 2 <h1> headlines (“Buy one,get one 50% off” and “Smooths whatother bras won't.”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 104 internal links, 10 external

    The homepage links to 104 pages on thrdlove.com and 10 external pages.

7 checks passed
  • Meta description: 101 characters

    Your meta description is 101 characters: “Bras designed for your body so you always look & feel your best. Available in A-H and half-cup sizes.”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Thirdlove - Bras and Underwear for Every Body”.

  • Canonical URL set

    The canonical URL is https://www.thirdlove.com/.

  • Structured data in place

    Structured data found: OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thirdlove.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (388 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.thirdlove.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://www.thirdlove.com/collections/all-bras-underwear is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 14 pages without an H1

    https://www.thirdlove.com/pages/fitting-room, https://www.thirdlove.com/collections/all-bras-underwear, https://www.thirdlove.com/pages/digioh-quiz-updated, https://www.thirdlove.com/collections/comfortsmooth-comfortstretch-bras-underwear, https://www.thirdlove.com/collections/wireless-1 and https://www.thirdlove.com/collections/push-up-bras and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.thirdlove.com/pages/fitting-room, https://www.thirdlove.com/pages/digioh-quiz-updated and https://www.thirdlove.com/products/breathable-silicone-solutions-nipple-cover-champagne have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://arttrk.com/pixel/?ad_log=referer&action=lead&pixid=04832c48-41bd-4023-b610-852ef15f9b96.

  • 11 small tap targets

    11 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 196 words

    The homepage has only about 196 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy one,get one 50% off” and “Shop Sale”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop now”, “Shop Sale” and “Shop Smoothing”.

  • 4 short forms

    4 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies (measured from a US location before any click).

  • 74 other companies contacted

    Loading the homepage contacts 74 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thrdlove.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Firework Shoppable Video Ugc · Mntn · Yotpo Loyalty Rewards · Yotpo Product Reviews · Jurni Ai Personalized Funnels · Digioh · Userway Website Accessibility · Impact Com · Loop Returns · Applovin Shop Integration · Cartz Social Group Buying · Back In Stock · Discount Kit · Recurly Commerce · verifypass.com · powr.io · pdqprod.link · instant.one

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
15 open roles
Teams
Retail (15)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on thrdlove.com, including 23 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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