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threestep.com website review

Visit site (opens in a new tab)Reviewed 1 November 202630 issues · 79 checks

This review found 30 issues worth fixing on threestep.com, 10 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.7 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
76 ms60 msMay 9Oct 2467 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202674 ms
May 16, 202670 ms
May 23, 202670 ms
May 30, 202662 ms
Jun 6, 202670 ms
Jun 13, 202671 ms
Jun 20, 202672 ms
Jun 27, 202671 ms
Jul 4, 202670 ms
Jul 11, 202668 ms
Jul 18, 202670 ms
Jul 25, 202670 ms
Aug 1, 202670 ms
Aug 8, 202671 ms
Aug 15, 202670 ms
Aug 22, 202670 ms
Aug 29, 202673 ms
Sep 5, 202673 ms
Sep 19, 202670 ms
Sep 26, 202663 ms
Oct 3, 202665 ms
Oct 10, 202666 ms
Oct 17, 202666 ms
Oct 24, 202667 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of threestep.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. threestep.com at 0.4 s0.4 s
  2. threestep.com at 0.8 s0.8 s
  3. threestep.com at 1.1 s1.1 s
  4. threestep.com at 1.5 s1.5 s
  5. threestep.com at 1.9 s1.9 s
  6. threestep.com at 2.3 s2.3 s
  7. threestep.com at 2.6 s2.6 s
  8. threestep.com at 3.0 s3.0 s

Speed

5 to fix65
  • Render-blocking requests

    2.3 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Improve image delivery

    850 ms · 453 KiB

    9 images could be 453 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 124 KiB

    About 124 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    600 ms · 119 KiB

    About 119 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, elfsight.com and YouTube and others), adding 347 KiB and 110 ms of main-thread time.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    12 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 320 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.6 s

    12.6 s

    Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 12.8 s

    12.8 s

    The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 74 ms to 67 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 46 ms

    46 ms

    Scripts block the page for only 46 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.4 MB in 70 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 70 requests on a phone: images 1.6 MB (21), scripts 400 KiB (20) and fonts 301 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    19 KiB

    1 image is downloaded at several times the size a phone draws it, for example TTS-Logo.png at 512 px wide, shown at 145 px. Resized copies would save about 19 KiB.

  • 6 images in older formats

    6 images (296 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (210 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 8894
  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • Title is short (27 characters)

    Your title is only 27 characters: “3STEP Sports — 3STEP Sports”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (384 characters)

    Your meta description is 384 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 65 internal links, 9 external

    The homepage links to 65 pages on threestep.com and 9 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “The Powerof Sport.”.

  • Canonical URL set

    The canonical URL is https://threestep.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://threestep.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://threestep.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (371 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 1 page without a meta description

    https://threestep.com/team-travel-source has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    https://threestep.com/sports, https://threestep.com/experiences and https://threestep.com/data-rankings use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    https://threestep.com/sports, https://threestep.com/our-sports/basketball, https://threestep.com/our-sports/combat, https://threestep.com/our-sports/field-hockey, https://threestep.com/our-sports/football and https://threestep.com/our-sports/lacrosse and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://threestep.com/our-sports/combat has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://threestep.com/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix38
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 15 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 374 words of copy

    The homepage carries about 374 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at threestep.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Fastly

Upkeep, stack, hiring and company data from programmable.info

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