Website review, no card needed

thundershirt.com logo

thundershirt.com website review

Visit site (opens in a new tab)Reviewed 9 November 202642 issues · 88 checks

This review found 42 issues worth fixing on thundershirt.com, 19 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.1 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.7 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.4 s
Oct 17, 20262.5 s
Oct 24, 20262.6 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
192 ms159 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026171 ms
May 23, 2026174 ms
May 30, 2026172 ms
Jun 6, 2026168 ms
Jun 13, 2026172 ms
Jun 20, 2026170 ms
Jun 27, 2026172 ms
Jul 4, 2026171 ms
Jul 11, 2026170 ms
Jul 18, 2026171 ms
Jul 25, 2026163 ms
Aug 1, 2026163 ms
Aug 8, 2026171 ms
Aug 15, 2026171 ms
Aug 22, 2026180 ms
Aug 29, 2026181 ms
Sep 5, 2026174 ms
Sep 12, 2026174 ms
Sep 19, 2026177 ms
Sep 26, 2026179 ms
Oct 3, 2026184 ms
Oct 10, 2026188 ms
Oct 17, 2026188 ms
Oct 24, 2026187 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thundershirt.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thundershirt.com at 0.6 s0.6 s
  2. thundershirt.com at 1.2 s1.2 s
  3. thundershirt.com at 1.8 s1.8 s
  4. thundershirt.com at 2.4 s2.4 s
  5. thundershirt.com at 3.0 s3.0 s
  6. thundershirt.com at 3.6 s3.6 s
  7. thundershirt.com at 4.2 s4.2 s
  8. thundershirt.com at 4.8 s4.8 s

Speed

14 to fix17
  • Improve image delivery

    2.1 s · 2.7 MB

    9 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Minify JavaScript

    2.5 s · 507 KiB

    507 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    1.4 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 17

    17/100

    Your mobile performance score is 17. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,233 HTML elements

    The page has 3,233 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    450 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, pickystory.com and Accessibe Accessibility Overlay and others), adding 2.0 MB and 1.3 s of main-thread time.

  • Use efficient cache lifetimes

    774 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (774 KiB).

  • Google Tag Manager adds 540 ms

    540 ms

    Google Tag Manager costs a phone 540 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

  • pickystory.com adds 152 ms

    152 ms

    pickystory.com costs a phone 152 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 126 ms

    126 ms

    Klaviyo costs a phone 126 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 108 ms

    108 ms

    Attentive costs a phone 108 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    76 KiB

    Polyfills for old browsers add 76 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.10

    1.10

    For real visitors the layout shifts by 1.10 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 15.2 s

    15.2 s

    Your largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A gray background featuring a terrier-type dog and the thun…”.

  • Time to Interactive: 31.9 s

    31.9 s

    The page becomes fully interactive after 31.9 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.132

    1.132

    The layout shifts by 1.132 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 11.9 s

    11.9 s

    Visually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 846 ms

    846 ms

    Scripts block taps and scrolling for 846 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 751 ms

    751 ms

    Real visitors wait 751 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

4 to fix36
  • Page weight: 7.9 MB in 325 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 325 requests on a phone: scripts 3.2 MB (108), images 3.2 MB (31) and other files 1,013 KiB (136). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    2.6 MB

    7 images are downloaded at several times the size a phone draws them, for example Thunderworks-102.jpg at 5,335 px wide, shown at 370 px. Resized copies would save about 2.6 MB.

  • 1 image over 500 KB

    Thunderworks-102.jpg weighs 2.0 MB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    Rectangle_27_537bb374-c31d-483c-83e7-2b5cb919c956_535x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (73 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (145 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 269.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 8993
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 48 links crawlers can't follow

    48 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 158 internal links, 8 external

    The homepage links to 158 pages on thundershirt.com and 8 external pages.

6 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “ThunderShirt for Dogs is vet recommend, and may help with thunder, fireworks, separation anxiety, travel, visitors & ge…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “ThunderShirt.com | Already Used by Millions of Dogs & Cats”.

  • Canonical URL set

    The canonical URL is https://thundershirt.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thundershirt.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,339 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    /products/thundershirt-for-dogs and /products/thundershirt-breeze-for-dogs all use the title “ThunderShirt for Dogs - Calming Wrap”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /collections/bundle-and-save has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /products/thundershirt-for-dogs and /products/thundershirt-breeze-for-dogs use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/thunderwunders-calming-chews-for-dogs, whose canonical is /collections/thunderbites-calming-chews-for-dogs. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 3 broken images

    3 images failed to load on a phone, for example https://thundershirt.com/.

  • 21 small tap targets

    21 of 62 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • About 742 words of copy

    The homepage carries about 742 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “START QUIZ” and “Contact”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop All Products”, “Shop All Brands” and “START QUIZ”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies (measured from a US location before any click).

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thundershirt.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Attentive · Klaviyo Email Marketing Sms · Microsoft Clarity · Seguno Banners · cloudfront.net · zonos.com · rechargecdn.com · pickystory.com · searchserverapi.com · attn.tv · bogos.io · octaneai.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Durham

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 42 issues on thundershirt.com, including 23 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25