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tianello.com website review

Visit site (opens in a new tab)Reviewed 5 November 202647 issues · 91 checks

This review found 47 issues worth fixing on tianello.com, 17 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.8 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.1 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
141 ms106 msMay 16Oct 31137 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026111 ms
May 30, 2026110 ms
Jun 6, 2026120 ms
Jun 13, 2026127 ms
Jun 20, 2026130 ms
Jun 27, 2026129 ms
Jul 4, 2026121 ms
Jul 11, 2026118 ms
Jul 18, 2026112 ms
Jul 25, 2026119 ms
Aug 1, 2026118 ms
Aug 8, 2026115 ms
Aug 15, 2026116 ms
Aug 22, 2026116 ms
Aug 29, 2026126 ms
Sep 5, 2026125 ms
Sep 12, 2026126 ms
Sep 19, 2026136 ms
Sep 26, 2026131 ms
Oct 3, 2026134 ms
Oct 10, 2026134 ms
Oct 17, 2026130 ms
Oct 24, 2026135 ms
Oct 31, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tianello.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tianello.com at 1.3 s1.3 s
  2. tianello.com at 2.6 s2.6 s
  3. tianello.com at 3.9 s3.9 s
  4. tianello.com at 5.2 s5.2 s
  5. tianello.com at 6.5 s6.5 s
  6. tianello.com at 7.8 s7.8 s
  7. tianello.com at 9.1 s9.1 s
  8. tianello.com at 10.4 s10.4 s

Speed

14 to fix41
  • Reduce unused JavaScript

    25.0 s · 3.5 MB

    About 3.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 25.0 s faster on a phone.

  • YouTube adds 1.5 s

    1.5 s

    YouTube costs a phone 1.5 s of main-thread work and 4.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14,307 HTML elements

    The page has 14,307 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.7 s

    A phone's processor spends 8.7 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Shopify and Google Tag Manager and others), adding 7.1 MB and 2.7 s of main-thread time.

  • Improve image delivery

    450 ms · 659 KiB

    14 images could be 659 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    50 ms · 860 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (860 KiB).

  • Render-blocking requests

    450 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Shopify adds 361 ms

    361 ms

    Shopify costs a phone 361 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 222 ms

    222 ms

    Google Tag Manager costs a phone 222 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 158 ms

    158 ms

    Klaviyo costs a phone 158 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 116 ms

    116 ms

    cloudfront.net costs a phone 116 ms of main-thread work and 425 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 238 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 35 ms

    35 ms

    Your server sent the HTML in 35 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 44.3 s

    44.3 s

    Your largest element takes 44.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FJAD-504-WAS-Front-CU.JPG”.

  • Speed Index: 19.9 s

    19.9 s

    Visually, the page fills in at 19.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 53.4 s

    53.4 s

    The page becomes fully interactive after 53.4 s. Good is under 3.8 s.

  • Total Blocking Time: 911 ms

    911 ms

    Scripts block taps and scrolling for 911 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 682 ms

    682 ms

    Real visitors wait 682 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.2 MB in 409 requests

    10.2 MB

    Your homepage downloads 10.2 MB in 409 requests on a phone: scripts 6.6 MB (143), images 1.4 MB (49) and other files 860 KiB (171). Under 2 MB keeps phones on slow connections fast.

  • About 2.9 g of CO₂ per visit

    2.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.89 g of CO₂e: 346.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8289
  • 20 buttons without a name

    20 buttons have no accessible name, so screen readers announce just “button”.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • 41 form fields without a label

    41 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 35 links without text

    35 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9277
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Tencel Clothing - Washable Silk Clothing | Tianello by Steve Barraza – Tianello.com”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 18 H1 headlines

    There are 18 <h1> headlines (“”, “Tianello "Oriana" French Knit "Siri" Tunic” and “Tianello - Sueded Japanese CUPRO Georgette L.S. "…”). One clear main headline is easier for people and search engines.

  • Meta description is long (316 characters)

    Your meta description is 316 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 154 internal links, 5 external

    The homepage links to 154 pages on tianello.com and 5 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.tianello.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tianello.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (9,542 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    /collections/jackets, /pages/prints-at-a-glance, /collections/burnout, /collections/linen and /collections/knits have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /pages/prints-at-a-glance and /pages/fabrics have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5069
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5857427&Ver=2&mid=31ff24a9-efee-45c5-a966-d8f0c634271c&bo=1&sid=2c41e9c0d8ae11f188eb054f61f3c8a3&vid=2c420150d8ae11f18b28f11ec1ff82a4&vids=1&msclkid=N&pi=918639831&lg=.

  • 55 small tap targets

    55 of 93 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 17 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 16-field form

    Your longest form asks for 16 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 321 words of copy

    The homepage carries about 321 words of visible text.

2 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop by Collections”, “Shop by Print” and “Shop by Fabric”.

  • Analytics in place

    Analytics detected: Google Analytics and Hotjar.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tianello.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Recart Sms List Growth · Inbox · Buddha Mega Menu Navigation · Klaviyo Email Marketing Sms · gethypervisual.com · justuno.com · mlveda.com · yottaa.com · metizapps.com · emotivecdn.io · cloudfront.net · pushowl.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Hotjar
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 47 issues on tianello.com, including 21 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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