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tickpick.com website review

Visit site (opens in a new tab)Reviewed 11 October 202631 issues · 71 checks

This review found 31 issues worth fixing on tickpick.com, 9 of them high impact, across 71 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sApr 18Oct 31.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.0 s
Apr 25, 20262.0 s
May 2, 20262.0 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
265 ms231 msApr 18Oct 3237 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026252 ms
Apr 25, 2026245 ms
May 2, 2026239 ms
May 9, 2026238 ms
May 16, 2026238 ms
May 23, 2026237 ms
May 30, 2026237 ms
Jun 6, 2026237 ms
Jun 13, 2026237 ms
Jun 20, 2026236 ms
Jun 27, 2026237 ms
Jul 4, 2026238 ms
Jul 11, 2026245 ms
Jul 18, 2026254 ms
Jul 25, 2026261 ms
Aug 1, 2026258 ms
Aug 8, 2026253 ms
Aug 15, 2026245 ms
Aug 22, 2026241 ms
Aug 29, 2026239 ms
Sep 5, 2026237 ms
Sep 12, 2026237 ms
Sep 19, 2026235 ms
Sep 26, 2026236 ms
Oct 3, 2026237 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tickpick.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tickpick.com at 0.4 s0.4 s
  2. tickpick.com at 0.8 s0.8 s
  3. tickpick.com at 1.1 s1.1 s
  4. tickpick.com at 1.5 s1.5 s
  5. tickpick.com at 1.9 s1.9 s
  6. tickpick.com at 2.3 s2.3 s
  7. tickpick.com at 2.6 s2.6 s
  8. tickpick.com at 3.0 s3.0 s

Speed

6 to fix64
  • 4,834 HTML elements

    The page has 4,834 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    1.4 MB

    39 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    660 ms · 626 KiB

    About 626 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 660 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64 (desktop: 62). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    581 KiB

    69 files are served with short cache lifetimes, so returning visitors download them again (581 KiB).

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rudderlabs.com, Forter and Riskified and others), adding 595 KiB and 205 ms of main-thread time.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 235 ms

    235 ms

    Real visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 832 ms

    832 ms

    Real visitors wait 832 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 261 ms

    261 ms

    Scripts block taps and scrolling for 261 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 252 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 4.5 MB in 184 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 184 requests on a phone: images 2.4 MB (68), scripts 1.8 MB (77) and HTML 146 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8785
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • [role]s are not contained by their required parent element

    [role]s are not contained by their required parent element (3 elements).

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 90 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 24 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Buy & Sell Tickets to Concerts, Sports & Theater Events - No Hidden Fees - TickPick”.

  • Meta description is long (173 characters)

    Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1,622 internal links, 20 external

    The homepage links to 1,622 pages on tickpick.com and 20 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Fans Know”.

  • Canonical URL set

    The canonical URL is https://www.tickpick.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tickpick.com/sitemap/index.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (22 KiB, 179 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    /mlb-tickets and /ncaa-baseball-tickets all use the title “Menu”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    /mlb-tickets and /ncaa-baseball-tickets have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    /mlb-tickets, /ncaa-baseball-tickets, /mlb/world-series-tickets, /mlb/spring-training-tickets, /mlb/mlb-playoffs-tickets and /mlb/arizona-diamondbacks-tickets and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 12 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 5,281 words of copy

    The homepage carries about 5,281 words of visible text.

3 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “The Book Of Mormon”, “Buy” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tickpick.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 31 issues on tickpick.com, including 13 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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