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timbers.com website review

Visit site (opens in a new tab)Reviewed 29 October 202648 issues · 92 checks

This review found 48 issues worth fixing on timbers.com, 23 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
126 ms111 msMay 9Oct 24121 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026120 ms
May 16, 2026121 ms
May 23, 2026119 ms
May 30, 2026117 ms
Jun 6, 2026114 ms
Jun 13, 2026113 ms
Jun 20, 2026114 ms
Jun 27, 2026121 ms
Jul 4, 2026121 ms
Jul 11, 2026117 ms
Jul 18, 2026115 ms
Jul 25, 2026113 ms
Aug 1, 2026113 ms
Aug 8, 2026116 ms
Aug 15, 2026120 ms
Aug 22, 2026120 ms
Aug 29, 2026119 ms
Sep 5, 2026120 ms
Sep 12, 2026118 ms
Sep 19, 2026120 ms
Sep 26, 2026121 ms
Oct 3, 2026122 ms
Oct 10, 2026124 ms
Oct 17, 2026121 ms
Oct 24, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of timbers.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. timbers.com at 1.1 s1.1 s
  2. timbers.com at 2.1 s2.1 s
  3. timbers.com at 3.2 s3.2 s
  4. timbers.com at 4.2 s4.2 s
  5. timbers.com at 5.3 s5.3 s
  6. timbers.com at 6.3 s6.3 s
  7. timbers.com at 7.4 s7.4 s
  8. timbers.com at 8.4 s8.4 s

Speed

19 to fix6
  • Use efficient cache lifetimes

    14.9 s · 5.3 MB

    208 files are served with short cache lifetimes, so returning visitors download them again (5.3 MB).

  • Reduce unused JavaScript

    11.6 s · 4.4 MB

    About 4.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.6 s faster on a phone.

  • Render-blocking requests

    4.7 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Minify JavaScript

    3.7 s · 609 KiB

    609 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    3.1 s · 739 KiB

    11 images could be 739 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.

  • Duplicated JavaScript

    2.4 s · 416 KiB

    416 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 2.4 s faster on a phone.

  • Reduce unused CSS

    1.6 s · 333 KiB

    About 333 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Main-thread work: 10.7 s

    A phone's processor spends 10.7 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 6

    6/100

    Your mobile performance score is 6. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,236 HTML elements

    The page has 3,236 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and gofevo.com and others), adding 6.5 MB and 2.3 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 926 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 701 ms

    701 ms

    Google Tag Manager costs a phone 701 ms of main-thread work and 665 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gofevo.com adds 273 ms

    273 ms

    gofevo.com costs a phone 273 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 483 ms

    483 ms

    Google/Doubleclick Ads costs a phone 483 ms of main-thread work and 852 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Minify CSS

    300 ms · 30 KiB

    30 KiB could be saved by minifying CSS.

  • Other Google APIs/SDKs adds 233 ms

    233 ms

    Other Google APIs/SDKs costs a phone 233 ms of main-thread work and 948 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cookiepro.com adds 251 ms

    251 ms

    cookiepro.com costs a phone 251 ms of main-thread work and 249 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 146 ms

    146 ms

    Your server sent the HTML in 146 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.39

    0.39

    For real visitors the layout shifts by 0.39 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 40.3 s

    40.3 s

    Your largest element takes 40.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners use cookies, pixels, and similar tracki…”.

  • Speed Index: 23.0 s

    23.0 s

    Visually, the page fills in at 23.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 69.4 s

    69.4 s

    The page becomes fully interactive after 69.4 s. Good is under 3.8 s.

  • First Contentful Paint: 7.2 s

    7.2 s

    The first text or image appears after 7.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.532

    0.532

    The layout shifts by 0.532 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user TTFB: 843 ms

    843 ms

    Real visitors wait 843 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

Images and page weight

2 to fix60
  • Page weight: 11.7 MB in 447 requests

    11.7 MB

    Your homepage downloads 11.7 MB in 447 requests on a phone: scripts 8.0 MB (123), images 1.7 MB (105) and other files 888 KiB (173). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    49 KiB

    1 image is downloaded at several times the size a phone draws it, for example tzkiifqssndu3lxmjncc at 824 px wide, shown at 120 px. Resized copies would save about 49 KiB.

  • 2 images in older formats

    2 images (246 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (140 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.3 g of CO₂ per visit

    3.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.32 g of CO₂e: 398.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9294
  • Certain ARIA roles must be contained by particular parents (40 elements)

    Certain ARIA roles must be contained by particular parents: 40 elements on the page fail this check, rated critical by axe-core.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • [role="img"] and [role="image"] elements must have alternative text (12 elements)

    [role="img"] and [role="image"] elements must have alternative text: 12 elements on the page fail this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9274
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (16 characters)

    Your title is only 16 characters: “Portland Timbers”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 77 internal links, 71 external

    The homepage links to 77 pages on timbers.com and 71 external pages.

4 checks passed
  • Meta description: 75 characters

    Your meta description is 75 characters: “All the latest Portland Timbers news, photos, highlights, tickets and more.”.

  • Canonical URL set

    The canonical URL is https://www.timbers.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.timbers.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.timbers.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (677 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 12 pages share a title

    /, https://www.timbers.com/tickets/index, https://www.timbers.com/schedule, https://www.timbers.com/roster, https://www.timbers.com/news/latest/index and https://www.timbers.com/video/latest/index and 6 others all use the title “Portland Timbers”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 11 pages share a meta description

    https://www.timbers.com/tickets/index, https://www.timbers.com/schedule, https://www.timbers.com/roster, https://www.timbers.com/news/latest/index, https://www.timbers.com/video/latest/index and https://www.timbers.com/providencepark/index and 5 others use the same meta description. A description written for each page earns more clicks.

  • 12 links to non-canonical URLs

    Your homepage links to 12 pages by a URL that isn't their canonical one, for example https://www.timbers.com/tickets/index, whose canonical is https://www.timbers.com/tickets. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.timbers.com/t2/index and https://www.timbers.com/video/highlights-st-louis-city-sc-vs-portland-timbers-oct-28-2026 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://www.timbers.com/camps/index, https://www.timbers.com/albums/index, https://www.timbers.com/academy/index and https://www.timbers.com/t2/index took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “AlpineModules is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,104 words of copy

    The homepage carries about 1,104 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule” and “Full Schedule”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Schedule”, “Shop” and “Learn more”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at timbers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Akamai

Company

Founded
2009
Headquarters
Portland

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on timbers.com, including 29 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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