tinwaredirect.fi website review

About 668 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

19 files are served with short cache lifetimes, so returning visitors download them again (348 KiB).

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 3,068 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 207 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.4 MB and 758 ms of main-thread time.

A phone's processor spends 3.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 262 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 132 ms of main-thread work and 457 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Feefo.com costs a phone 73 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 223 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

The layout shifts by 0.19 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 250 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 279 requests on a phone: scripts 1.2 MB (71), other files 1.2 MB (157) and images 381 KiB (27). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 92 characters, so Google will cut it off around 60: “Peltitavarat suoraan | Metallilaatikoiden ja pahvipakkausten toimittaja– Tinware Direct […”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Tinware Direct [EU]” and “Täydellinen tuote?”). One clear main headline is easier for people and search engines.

The homepage links to 193 pages on tinwaredirect.fi and 26 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://tinwaredirect.fi/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://tinwaredirect.fi/collections/metalliset-laatikkopakkaukset/Rectangular, whose canonical is https://tinwaredirect.fi/collections/metalliset-laatikkopakkaukset/rectangular. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://tinwaredirect.fi/products/aluminium-bottles has no <h1> headline, so visitors and search engines get no clear main topic.

https://tinwaredirect.fi/products/pahvi-purkit-vedenkestava-vuorauksella-musta-valkoinen-ruskea-kraft, https://tinwaredirect.fi/collections/gift-boxes and https://tinwaredirect.fi/products/teleskooppi-pahvi-putket-musta-ja-kraft-ruskea took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://register.feefo.com/feefo-widgets-app/css/feefo_widgets_loader.7a1c5cf4d372692b26e3…”.

Chrome logged issues while loading the page (“Cookie”).

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 281 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.