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tinyfootprintcoffee.com website review
Visit site (opens in a new tab)Reviewed 13 November 202633 issues · 84 checks
This review found 33 issues worth fixing on tinyfootprintcoffee.com, 5 of them high impact, across 84 checks. The most urgent: 1 button without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,233 of 108,925 reviewed websitesbeats 93%
- #2,908 of 61,773 online storesbeats 93%
- #2,825 of 56,369 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 862 ms |
| Jun 27, 2026 | 792 ms |
| Jul 4, 2026 | 846 ms |
| Jul 11, 2026 | 804 ms |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 954 ms |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 957 ms |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 894 ms |
| Oct 31, 2026 | 896 ms |
| Nov 7, 2026 | 921 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 96 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 108 ms |
| Jun 13, 2026 | 108 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 100 ms |
| Jul 11, 2026 | 107 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 142 ms |
| Aug 8, 2026 | 149 ms |
| Aug 15, 2026 | 149 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 139 ms |
| Sep 5, 2026 | 126 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 113 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 139 ms |
| Oct 17, 2026 | 153 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 167 ms |
| Nov 7, 2026 | 158 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 79
79/100Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 705 KiB10 images could be 705 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Shopify adds 85 ms
85 msShopify costs a phone 85 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 127 KiBAbout 127 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, rechargecdn.com and popupsmart.com and others), adding 500 KiB and 183 ms of main-thread time.
Reduce unused CSS
150 ms · 21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
42 KiB5 files are served with short cache lifetimes, so returning visitors download them again (42 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 337 ms of it running JavaScript. That is comfortably low.
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Tap response (INP) got 63% slower for real visitors
+63%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 3.9 s
3.9 sYour largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Colombia | Huila Pitalito | ASOBOMBO | Medium Roast - Tiny …”.
Cumulative Layout Shift: 0.19
0.19The layout shifts by 0.19 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Time to Interactive: 5.5 s
5.5 sThe page becomes fully interactive after 5.5 s. Good is under 3.8 s.
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 162 ms
162 msReal visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 353 ms
353 msReal visitors wait 353 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 39% faster for real visitors
-39%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 2.4 s
2.4 sVisually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 23 ms
23 msScripts block the page for only 23 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.4 MB in 146 requests
2.4 MBYour homepage downloads 2.4 MB in 146 requests on a phone: images 1.1 MB (15), other files 628 KiB (65) and scripts 470 KiB (60). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
IMG_5169.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (214 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 38 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“”, “COLD PRESS ELIXIR” and “COLD PRESS ELIXIR”). One clear main headline is easier for people and search engines.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
84 internal links, 11 external
The homepage links to 84 pages on tinyfootprintcoffee.com and 11 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “The world's first carbon-negative coffee. Single-origin, fair trade & certified organic specialty coffees with bold fla…”.
Title: 59 characters
Your title is a healthy 59 characters: “Shop Organic Carbon Negative Coffee – Tiny Footprint Coffee”.
Canonical URL set
The canonical URL is https://www.tinyfootprintcoffee.com/.
Structured data in place
Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tinyfootprintcoffee.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,034 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.tinyfootprintcoffee.com/llms.txt (5 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.tinyfootprintcoffee.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 page points its canonical at the homepage
https://www.tinyfootprintcoffee.com/products/city-tavern-independence-blend declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
1 linked page hidden from search
https://www.tinyfootprintcoffee.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
/ and https://www.tinyfootprintcoffee.com/products/city-tavern-independence-blend all use the title “Shop Organic Carbon Negative Coffee – Tiny Footprint Coffee”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
https://www.tinyfootprintcoffee.com/customer_authentication/redirect, https://www.tinyfootprintcoffee.com/collections/gifts-boxes, https://www.tinyfootprintcoffee.com/blogs/tiny-news, https://www.tinyfootprintcoffee.com/collections/decaf-coffee, https://www.tinyfootprintcoffee.com/collections/cold-brew-coffee and https://www.tinyfootprintcoffee.com/collections/gift-boxes and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
11 pages without an H1
https://www.tinyfootprintcoffee.com/collections/certified-organic-coffee, https://www.tinyfootprintcoffee.com/customer_authentication/redirect, https://www.tinyfootprintcoffee.com/collections/merchandise, https://www.tinyfootprintcoffee.com/collections/gifts-boxes, https://www.tinyfootprintcoffee.com/collections/coffee-blends and https://www.tinyfootprintcoffee.com/collections/single-origin-organic-coffee and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
2 checks passed
Tap targets are thumb-sized
40 of 43 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 556 words of copy
The homepage carries about 556 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Coffee” and “Shop”.
16 calls to action
The homepage has 16 calls to action, for example “Subscribe”, “Shop Coffee” and “Shop by Roast”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 3 trust badges.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tinyfootprintcoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Tinyseo Ai Seo Speed · Pagefly Ai Page Builder · rechargecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Brooklyn Center
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on tinyfootprintcoffee.com, including 8 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.