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tinyrebel.co.uk website review
Visit site (opens in a new tab)Reviewed 23 October 202639 issues · 85 checks
This review found 39 issues worth fixing on tinyrebel.co.uk, 16 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 85 ms |
| May 9, 2026 | 85 ms |
| May 16, 2026 | 85 ms |
| May 23, 2026 | 85 ms |
| May 30, 2026 | 86 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 89 ms |
| Jun 27, 2026 | 90 ms |
| Jul 4, 2026 | 92 ms |
| Jul 11, 2026 | 90 ms |
| Jul 18, 2026 | 91 ms |
| Jul 25, 2026 | 91 ms |
| Aug 1, 2026 | 91 ms |
| Aug 8, 2026 | 93 ms |
| Aug 15, 2026 | 93 ms |
| Aug 22, 2026 | 94 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 102 ms |
| Oct 3, 2026 | 102 ms |
| Oct 10, 2026 | 101 ms |
| Oct 17, 2026 | 100 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.5 s
3.2 s
3.8 s
4.4 s
5.1 s
Speed
Improve image delivery
7.5 s · 7.0 MB20 images could be 7.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.5 s faster on a phone.
Render-blocking requests
4.2 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 4.2 s.
Reduce unused JavaScript
2.1 s · 965 KiBAbout 965 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 9
9/100Your mobile performance score is 9 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 1.8 MB and 1.9 s of main-thread time.
Google Tag Manager adds 732 ms
732 msGoogle Tag Manager costs a phone 732 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 571 ms
571 msGoogle CDN costs a phone 571 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 106 KiBAbout 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 326 ms. During a long task the page ignores taps.
Facebook adds 297 ms
297 msFacebook costs a phone 297 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 236 KiB10 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).
Legacy JavaScript
41 KiBPolyfills for old browsers add 41 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 38 but mobile only 9. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.60
0.60For real visitors the layout shifts by 0.60 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 19.2 s
19.2 sYour largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Please confirm you are at least 18 years of age, or are of …”.
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.599
0.599The layout shifts by 0.599 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 85 ms to 100 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 436 ms
436 msReal visitors wait 436 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 11.7 MB in 87 requests
11.7 MBYour homepage downloads 11.7 MB in 87 requests on a phone: images 8.4 MB (27), scripts 2.1 MB (30) and fonts 746 KiB (10). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 5.8 MB together. On a phone connection a single image that size takes seconds.
19 images in older formats
19 images (8.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
300 KiB1 image is downloaded at several times the size a phone draws it, for example 17835270211779957724Rectangle2.png at 1,300 px wide, shown at 370 px. Resized copies would save about 300 KiB.
About 3.3 g of CO₂ per visit
3.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.31 g of CO₂e: 397.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
120 internal links, 16 external
The homepage links to 120 pages on tinyrebel.co.uk and 16 external pages.
6 checks passed
Meta description: 93 characters
Your meta description is 93 characters: “Wales’ largest craft brewer and the creators behind the UK’s No.1 Tropical IPA, Clwb Tropica.”.
One H1 headline
Your main headline reads: “The Tiny Rebel Advent Calendar Is Back”.
Title: 59 characters
Your title is a healthy 59 characters: “We’re on a mission to bring you great times and great beer.”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tinyrebel.co.uk/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.tinyrebel.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (480 words), so crawlers that don't run JavaScript still read it.
Other pages
8 pages share a title
https://www.tinyrebel.co.uk/browse/c-BEERS-5, https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-CLEARANCE-107, https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-Flagship-47, https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-440S-96, https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-Limited-Releases-17 and https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-Gifting-90 and 2 others all use the title “Beers - Tiny Rebel Brewing”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://www.tinyrebel.co.uk/browse/c-SPIRITS-109, https://www.tinyrebel.co.uk/browse/c-GEAR-6/c-Glassware-20, https://www.tinyrebel.co.uk/browse/c-GEAR-6/c-Clothing-63/c-T-shirts-18, https://www.tinyrebel.co.uk/browse/c-GEAR-6/c-Clothing-63/c-Sweats-Hoodies-29 and https://www.tinyrebel.co.uk/browse/c-GEAR-6/c-Clothing-63/c-Hats-Caps-28 have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages share a meta description
https://www.tinyrebel.co.uk/browse/c-BEERS-5, https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-CLEARANCE-107, https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-Flagship-47, https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-440S-96, https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-Limited-Releases-17 and https://www.tinyrebel.co.uk/browse/c-BEERS-5/c-Gifting-90 and 2 others use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://www.tinyrebel.co.uk/gift-vouchers has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
30 of 31 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 341 words of copy
The homepage carries about 341 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
26 calls to action
The homepage has 26 calls to action, for example “FREE UK DELIVERY ON ORDERS £65+ BUY HERE”, “Contact Us” and “Shop Now”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Hotjar and Cloudflare Web Analytics.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tinyrebel.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
Company
- Founded
- 2008
- Headquarters
- Newport
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on tinyrebel.co.uk, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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