tippsysake.com website review

25 images could be 947 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

A phone's processor spends 15.7 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 3,547 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (alia-prod.com, Google Tag Manager and Klaviyo and others), adding 2.0 MB and 3.1 s of main-thread time.

alia-prod.com costs a phone 985 ms of main-thread work and 596 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 948 KiB of JavaScript is downloaded but never used on this page.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

Google Tag Manager costs a phone 565 ms of main-thread work and 373 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

24 files are served with short cache lifetimes, so returning visitors download them again (500 KiB).

Klaviyo costs a phone 397 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 422 ms. During a long task the page ignores taps.

rebuyengine.com costs a phone 308 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need.

About 28 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 31.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The best pairing for Thanksgiving isn’t wine. It’s sake.”.

Visually, the page fills in at 27.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 44.4 s. Good is under 3.8 s.

Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 16.4 MB in 274 requests on a phone: images 6.5 MB (58), media 6.1 MB (1) and scripts 2.3 MB (110). Under 2 MB keeps phones on slow connections fast.

7 images are downloaded at several times the size a phone draws them, for example home-2609-snap-gonda.webp at 536 px wide, shown at 68 px. Resized copies would save about 1.6 MB.

7 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

hero-container4-mb-poster.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 4.64 g of CO₂e: 556.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Some lists contain elements other than list items, which screen readers announce wrongly.

Some list items are not inside a list.

4 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 67 characters, so Google will cut it off around 60: “Palate Project | The largest online Japanese sake store in the U.S.”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 242 pages on tippsysake.com and 25 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://palateproject.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://palateproject.co/pages/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.

https://palateproject.co/collections/direct-imports, https://palateproject.co/collections/all and https://palateproject.co/collections/on-sale have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

18 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

6 errors were logged to the browser console while the page loaded, for example “Uncaught Error: CE: multiple userscripts installed”.

6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,067 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies, 5 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.