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titaniumdioxidefree.com website review
Visit site (opens in a new tab)Reviewed 11 November 202614 issues · 49 checks
This review found 14 issues worth fixing on titaniumdioxidefree.com, 3 of them high impact, across 49 checks. The most urgent: page weight: 5.0 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
One score from every part of this review. How it works
Speed
Google's speed test didn't respond
Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.
Core Web Vitals
Not measured in this review.
Images and page weight
Page weight: 5.0 MB
5.0 MBYour homepage downloads 5.0 MB on a phone, 546 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Liquid_Foundaiton_Hero_Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (95 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 170.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 116 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (81 characters)
Your title is 81 characters, so Google will cut it off around 60: “Omiana | Clean, Thoughtfully Formulated Makeup for Sensitive Skin – Omiana Beauty”.
Canonical points to another host
Your canonical URL points to omiana.com, not titaniumdioxidefree.com, so Google may credit that host instead.
One H1 headline
Your <h1> is empty.
277 internal links, 37 external
The homepage links to 277 pages on titaniumdioxidefree.com and 37 external pages.
5 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Gentle, ingredient-aware makeup and skincare for sensitive skin. Explore mica-free and titanium dioxide-free options fr…”.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://titaniumdioxidefree.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,105 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://titaniumdioxidefree.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://titaniumdioxidefree.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
https://titaniumdioxidefree.com/collections/lip-tints-balms took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Error sending user session Error: Shopify session id is missing”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,014 words of copy
The homepage carries about 1,014 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Sensitive-Skin Makeup”.
11 calls to action
The homepage has 11 calls to action, for example “Shop by Ingredient”, “Shop by Skin Concern” and “Contact Us”.
16 short forms
16 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 48 testimonial or review blocks, 3 customer or partner logos, a star rating and “Loved by 100,000+ Happy Customers”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at titaniumdioxidefree.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Seolab · Judge Me Reviews · Zigpoll Customer Surveys · Uppromote Affiliate · Redo · Gdpr Backpack · Sternify · Affliate By Secomapp · Upez · Revenuehunt · snapchat.com · getredo.com · instant.one
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 14 issues on titaniumdioxidefree.com, including 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.