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tn.gov website review

Visit site (opens in a new tab)Reviewed 12 October 202641 issues · 89 checks

This review found 41 issues worth fixing on tn.gov, 15 of them high impact, across 89 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sApr 18Oct 31.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.7 s
Apr 25, 20261.7 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
121 ms104 msApr 18Oct 3116 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026106 ms
Apr 25, 2026106 ms
May 2, 2026106 ms
May 9, 2026106 ms
May 16, 2026106 ms
May 23, 2026107 ms
May 30, 2026108 ms
Jun 6, 2026109 ms
Jun 13, 2026110 ms
Jun 20, 2026110 ms
Jun 27, 2026109 ms
Jul 4, 2026109 ms
Jul 11, 2026109 ms
Jul 18, 2026109 ms
Jul 25, 2026110 ms
Aug 1, 2026110 ms
Aug 8, 2026110 ms
Aug 15, 2026111 ms
Aug 22, 2026112 ms
Aug 29, 2026114 ms
Sep 5, 2026116 ms
Sep 12, 2026117 ms
Sep 19, 2026119 ms
Sep 26, 2026117 ms
Oct 3, 2026116 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tn.gov (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tn.gov at 0.4 s0.4 s
  2. tn.gov at 0.8 s0.8 s
  3. tn.gov at 1.1 s1.1 s
  4. tn.gov at 1.5 s1.5 s
  5. tn.gov at 1.9 s1.9 s
  6. tn.gov at 2.3 s2.3 s
  7. tn.gov at 2.6 s2.6 s
  8. tn.gov at 3.0 s3.0 s

Speed

12 to fix37
  • Use efficient cache lifetimes

    11.8 s · 2.9 MB

    86 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).

  • Reduce unused JavaScript

    6.0 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.

  • Improve image delivery

    4.2 s · 1.0 MB

    25 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

  • Render-blocking requests

    1.8 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    1.2 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.2 s).

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Adobe Tag Manager and others), adding 2.2 MB and 1.6 s of main-thread time.

  • Minify JavaScript

    750 ms · 106 KiB

    106 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    450 ms · 106 KiB

    About 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • coveo.com adds 25 ms

    25 ms

    coveo.com costs a phone 25 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 10.6 s

    10.6 s

    The first text or image appears after 10.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 29.6 s

    29.6 s

    Your largest element takes 29.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Gov. Lee Unveils Education Freedom Scholarship Act”.

  • Time to Interactive: 33.0 s

    33.0 s

    The page becomes fully interactive after 33.0 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 762 ms

    762 ms

    Scripts block taps and scrolling for 762 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 106 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 667 ms

    667 ms

    Real visitors wait 667 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.035

    0.035

    The layout barely moves while loading (CLS 0.035, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 6.0 MB in 231 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 231 requests on a phone: scripts 3.3 MB (93), images 2.2 MB (66) and stylesheets 180 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    cq5dam.web.1280.1280.png weighs 657 KiB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (657 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    108 KiB

    1 image is downloaded at several times the size a phone draws it, for example cq5dam.web.1280.1280.png at 1,280 px wide, shown at 390 px. Resized copies would save about 108 KiB.

  • About 1.7 g of CO₂ per visit

    1.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.70 g of CO₂e: 204.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9795
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (13 elements)

    ARIA role should be appropriate for the element: 13 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9282
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (27 characters)

    Your meta description is only 27 characters: “State of Tennessee - TN.gov”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.tn.gov/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 84 internal links, 1 external

    The homepage links to 84 pages on tn.gov and 1 external page.

4 checks passed
  • One H1 headline

    Your main headline reads: “TN.gov Home”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Tennessee State Government - TN.gov”.

  • Canonical URL set

    The canonical URL is https://www.tn.gov/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.tn.gov/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (465 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://www.tn.gov/career-opportunities.html, https://www.tn.gov/residents/cars-driving.html, https://www.tn.gov/residents/children-and-families.html, https://www.tn.gov/residents/workforce-services.html, https://www.tn.gov/business/licenses-permits.html and https://www.tn.gov/business/doing-business.html and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.tn.gov/career-opportunities.html, whose canonical is https://www.tn.gov/careers.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages with very little text

    https://www.tn.gov/residents.html, https://www.tn.gov/residents/communities-mp-residents-btc.html, https://www.tn.gov/residents/education.html, https://www.tn.gov/business.html, https://www.tn.gov/business/existing-businesses.html and https://www.tn.gov/business/licenses-permits.html and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.tn.gov/government/public-and-private-acts-and-resolutions.html took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 4 small tap targets

    4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “i.data.split is not a function”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 382 words of copy

    The homepage carries about 382 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more here”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Learn more here” and “Help & Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tn.gov, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 41 issues on tn.gov, including 18 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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