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tnuck.com website review
Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 90 checks
This review found 38 issues worth fixing on tnuck.com, 14 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #31,485 of 93,360 reviewed websitesbeats 61%
- #19,929 of 49,861 online storesbeats 54%
- #19,151 of 45,016 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Score over time |
|---|---|
| Oct 12, 2026 | 80 |
| Nov 3, 2026 | 81 |
Since Oct 12, 2026: Speed +2 · Accessibility -2
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 204 ms |
| May 23, 2026 | 204 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 206 ms |
| Jun 13, 2026 | 208 ms |
| Jun 20, 2026 | 208 ms |
| Jun 27, 2026 | 211 ms |
| Jul 4, 2026 | 212 ms |
| Jul 11, 2026 | 210 ms |
| Jul 18, 2026 | 209 ms |
| Jul 25, 2026 | 206 ms |
| Aug 1, 2026 | 204 ms |
| Aug 8, 2026 | 203 ms |
| Aug 15, 2026 | 200 ms |
| Aug 22, 2026 | 196 ms |
| Aug 29, 2026 | 195 ms |
| Sep 5, 2026 | 190 ms |
| Sep 12, 2026 | 188 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 195 ms |
| Oct 3, 2026 | 196 ms |
| Oct 10, 2026 | 195 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.4 s · 1.1 MB57 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Main-thread work: 11.2 s
A phone's processor spends 11.2 s on main-thread work while loading, 6.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Signyfyd adds 1.1 s
1.1 sSignyfyd costs a phone 1.1 s of main-thread work and 257 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,463 HTML elements
The page has 3,463 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Google Tag Manager and Shopify and others), adding 2.2 MB and 3.3 s of main-thread time.
Reduce unused JavaScript
600 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 850 ms
850 msGoogle Tag Manager costs a phone 850 ms of main-thread work and 694 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
850 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Shopify adds 447 ms
447 msShopify costs a phone 447 ms of main-thread work and 378 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 423 ms. During a long task the page ignores taps.
Yotpo adds 277 ms
277 msYotpo costs a phone 277 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
253 KiB10 images could be 253 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
150 ms · 52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
86 KiBPolyfills for old browsers add 86 KiB JavaScript that modern phones do not need.
Minify JavaScript
39 KiB39 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 43.3 s
43.3 sThe page becomes fully interactive after 43.3 s. Good is under 3.8 s.
Total Blocking Time: 2.1 s
2.1 sScripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 722 ms
722 msReal visitors wait 722 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 204 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 507 requests
7.0 MBYour homepage downloads 7.0 MB in 507 requests on a phone: scripts 3.9 MB (212), images 1.3 MB (62) and other files 1.2 MB (200). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
1.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 238.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
53 images without alt text
53 images have no alt text, which hurts accessibility and image search.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (46 elements)
Alternative text of images should not be repeated as text: 46 elements on the page fail this check, rated minor by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
536 internal links, 8 external
The homepage links to 536 pages on tnuck.com and 8 external pages.
6 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Shop Tuckernuck for classic, current dresses, tops, shoes, accessories, and home décor. Find the fun with free US shipp…”.
Title: 52 characters
Your title is a healthy 52 characters: “Tuckernuck | Women’s Clothing, Dresses, Shoes & Home”.
Canonical URL set
The canonical URL is https://tnuck.com/.
Structured data in place
Structured data found: WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tnuck.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,512 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://tnuck.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://tnuck.com/pages/about-us, https://tnuck.com/blogs/inspiration, https://tnuck.com/pages/sport, https://tnuck.com/pages/home and https://tnuck.com/pages/gents-kids have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://tnuck.com/pages/about-us, https://tnuck.com/collections/ladies-new-arrivals, https://tnuck.com/blogs/inspiration, https://tnuck.com/collections/best-sellers-this-week, https://tnuck.com/collections/ladies-clothing and https://tnuck.com/collections/ladies-dresses and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
https://tnuck.com/collections/ladies-new-arrivals, https://tnuck.com/collections/best-sellers-this-week, https://tnuck.com/collections/ladies-clothing, https://tnuck.com/collections/ladies-dresses and https://tnuck.com/collections/ladies-shoes have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
7 pages slow to respond
https://tnuck.com/pages/about-us, https://tnuck.com/collections/ladies-new-arrivals, https://tnuck.com/blogs/inspiration, https://tnuck.com/collections/best-sellers-this-week, https://tnuck.com/collections/ladies-accessories and https://tnuck.com/collections/beauty and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
27 small tap targets
27 of 62 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 747 words of copy
The homepage carries about 747 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “HolidayPARTY SHOP” and “SHOP THE COLLECTION”.
62 calls to action
The homepage has 62 calls to action, for example “Contact Us”, “The Holiday Party Shop” and “Shop new arrivals”.
6 short forms
6 short forms (2 fields at most) are right on the homepage.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
51 cookies set on arrival
51Opening the homepage sets 51 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
76 other companies contacted
Loading the homepage contacts 76 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tnuck.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Teams
- Creative Team (1)
- Job board
- bamboohr
- Careers page
- tnuck.bamboohr.com/careers (opens in a new tab)
Company
- Employees
- 250
- Headquarters
- Washington
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on tnuck.com, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.