toddreed.com website review

About 776 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (ZenDesk, Facebook and qikify.com and others), adding 1.3 MB and 802 ms of main-thread time.

24 files are served with short cache lifetimes, so returning visitors download them again (427 KiB).

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

ZenDesk costs a phone 329 ms of main-thread work and 456 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

About 14 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB could be saved by minifying JavaScript.

Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.181 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 243 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.6 MB in 177 requests on a phone: scripts 1.6 MB (65), other files 692 KiB (86) and fonts 140 KiB (4). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 9 characters: “Todd Reed”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“spacer text” and “spacer text”). One clear main headline is easier for people and search engines.

Your meta description is 273 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links have no real href, so search engines can't follow them.

The homepage links to 40 pages on toddreed.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/collections/all, /collections/rings-new, /collections/earrings, /collections/necklaces, /collections/bracelets and /collections/objects and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://audience.meetthejewelers.com/dot/9617?cbust=1738105871230008&url_path=https%3A%2F%2Ftoddreed.com%2F.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://toddreed.com/cdn/shop/t/49/assets/theme-customer-account.css?v=12175' because its …”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 252 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.