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toja.ca website review

Visit site (opens in a new tab)Reviewed 7 November 202624 issues · 60 checks

This review found 24 issues worth fixing on toja.ca, 9 of them high impact, across 60 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
111 ms86 msMay 16Oct 31103 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202689 ms
May 23, 202694 ms
May 30, 202695 ms
Jun 6, 202696 ms
Jun 13, 202699 ms
Jun 20, 2026100 ms
Jun 27, 2026103 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026103 ms
Aug 1, 2026103 ms
Aug 8, 2026103 ms
Aug 15, 2026103 ms
Aug 22, 2026103 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026105 ms
Sep 19, 2026108 ms
Sep 26, 2026104 ms
Oct 3, 2026106 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026108 ms
Oct 31, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of toja.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. toja.ca at 0.6 s0.6 s
  2. toja.ca at 1.2 s1.2 s
  3. toja.ca at 1.8 s1.8 s
  4. toja.ca at 2.4 s2.4 s
  5. toja.ca at 3.0 s3.0 s
  6. toja.ca at 3.6 s3.6 s
  7. toja.ca at 4.2 s4.2 s
  8. toja.ca at 4.8 s4.8 s

Speed

8 to fix53
  • Improve image delivery

    2.1 s · 1.5 MB

    15 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Reduce unused JavaScript

    2.3 s · 411 KiB

    About 411 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    650 ms · 217 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (embedsocial.com, Klaviyo and Shopify and others), adding 1.2 MB and 388 ms of main-thread time.

  • Render-blocking requests

    450 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.

  • embedsocial.com adds 140 ms

    140 ms

    embedsocial.com costs a phone 140 ms of main-thread work and 617 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    110 ms · 3 KiB

    3 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 752 ms of it running JavaScript. That is comfortably low.

  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 18.8 s

    18.8 s

    Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 234 ms

    234 ms

    Scripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix0
  • Page weight: 4.2 MB in 237 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 237 requests on a phone: images 1.9 MB (32), scripts 1.3 MB (88) and other files 753 KiB (85). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

99
  • Headings skip levels

    Headings skip levels (h3 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • Every image has alt text

    All 57 images in the HTML carry an alt attribute.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Build a Pergola in an afternoon”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 84 internal links, 6 external

    The homepage links to 84 pages on toja.ca and 6 external pages.

7 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Build your backyard with Toja Living. Canadian-made pergola kits, modular brackets, and aluminum patio furniture design…”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Pergola Kits & Patio Furniture | Toja Canada”.

  • Canonical URL set

    The canonical URL is https://tojaliving.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tojaliving.ca/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://tojaliving.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://tojaliving.ca/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://tojaliving.ca/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://tojaliving.ca/customer_authentication/redirect, https://tojaliving.ca/collections/privacy-accessories and https://tojaliving.ca/collections/clearance have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://tojaliving.ca/customer_authentication/redirect, https://tojaliving.ca/collections/pergola-kits, https://tojaliving.ca/collections/accessories and https://tojaliving.ca/collections/brackets have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 1 console error

    1 error was logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 429 (Too Many Requests)”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 558 words of copy

    The homepage carries about 558 words of visible text.

2 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “SHOP KITS”, “SHOP BRACKETS” and “SHOP SAVINGS NOW”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toja.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Klaviyo Email Marketing Sms · T Lab Ai Translate · Geoip Country Redirect · Apippa Custom Price Calc · Easylocation · Content Translation · Selleasy · Bestpush · amazonaws.com · custompricecalculator.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Oakville

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on toja.ca, including 13 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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