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tombeckbe.com website review
Visit site (opens in a new tab)Reviewed 10 November 202639 issues · 89 checks
This review found 39 issues worth fixing on tombeckbe.com, 9 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #31,517 of 93,441 reviewed websitesbeats 61%
- #19,958 of 49,929 online storesbeats 54%
- #19,180 of 45,083 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 145 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 148 ms |
| Jun 20, 2026 | 150 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 162 ms |
| Jul 18, 2026 | 165 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 161 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 167 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 167 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 153 ms |
| Oct 31, 2026 | 147 ms |
| Nov 7, 2026 | 147 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.8 s · 752 KiBAbout 752 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 372 KiB18 files are served with short cache lifetimes, so returning visitors download them again (372 KiB).
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Yotpo and Klaviyo and others), adding 1.9 MB and 804 ms of main-thread time.
Improve image delivery
608 KiB12 images could be 608 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
400 ms18 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
300 ms · 48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
2,878 HTML elements
The page has 2,878 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 200 ms
200 msrebuyengine.com costs a phone 200 ms of main-thread work and 725 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 166 ms
166 msYotpo costs a phone 166 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 132 ms
132 msKlaviyo costs a phone 132 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 12 KiB12 KiB could be saved by minifying JavaScript.
Reduce unused CSS
20 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
35 KiB35 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.7 s
21.7 sYour largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man in a brown jacket and khaki pants stands outside a hous…”.
Time to Interactive: 23.2 s
23.2 sThe page becomes fully interactive after 23.2 s. Good is under 3.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Total Blocking Time: 352 ms
352 msScripts block taps and scrolling for 352 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 487 ms
487 msReal visitors wait 487 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 457 requests
5.7 MBYour homepage downloads 5.7 MB in 457 requests on a phone: images 2.2 MB (116), scripts 1.7 MB (104) and other files 1.1 MB (163). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
90 KiB1 image is downloaded at several times the size a phone draws it, for example 6a8dc586-bcf1-4588-8dcf-1cdb7c16af9c.png at 5,834 px wide, shown at 195 px. Resized copies would save about 90 KiB.
1 image in older formats
1 image (90 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 184 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Classic outdoor apparel & gear.”). One clear main headline is easier for people and search engines.
No XML sitemap
No XML sitemap at https://tombeckbe.com/sitemap.xml, so Google discovers your pages only by following links.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
180 internal links, 9 external
The homepage links to 180 pages on tombeckbe.com and 9 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Tom Beckbe waxed jackets, vests, and hats are weatherproof and durable, and our bags last a lifetime. All orders $95+ s…”.
Title: 40 characters
Your title is a healthy 40 characters: “Fine Outdoor Apparel & Gear – Tom Beckbe”.
Canonical URL set
The canonical URL is https://tombeckbe.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No llms.txt
There is no https://tombeckbe.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,020 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://tombeckbe.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://tombeckbe.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://tombeckbe.com/customer_authentication/redirect and https://tombeckbe.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://tombeckbe.com/customer_authentication/redirect and https://tombeckbe.com/pages/stockist have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
3 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=27029057&tm=gtm002&Ver=2&mid=5a15ec4e-6cde-40e3-8ec3-94a95034d86a&bo=1&sid=39ab4d40dcc111f18236c32c792c4453&vid=39ab7b60dcc111f18a8383cf4913e999&vids=1&msclkid=N&pi=91.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
16 distorted images
16 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
65 of 77 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
A 11-field form
Your longest form asks for 11 fields (6 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 664 words of copy
The homepage carries about 664 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “SIGN UP NOW”.
17 calls to action
The homepage has 17 calls to action, for example “Shop All Men's”, “Shop All Bags” and “Shop All Accessories”.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tombeckbe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Rebuy Personalization Engine · Yotpo Loyalty Rewards · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Triplewhale · Gdpr Cookie Consent · Giftnote App · nfcube.com · rebuyengine.com · cloudfront.net · juniphq.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 13 open roles
- Job board
- careers page
- Careers page
- tombeckbe.com/pages/careers (opens in a new tab)
Company
- Headquarters
- Birmingham
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on tombeckbe.com, including 18 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.