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tonsor1951.it website review

Visit site (opens in a new tab)Reviewed 12 November 202642 issues · 80 checks

This review found 42 issues worth fixing on tonsor1951.it, 13 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 23Aug 221.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
105 ms85 msJul 25Aug 2287 ms
Show as table
DateReal-visitor tap response (INP)
Jul 25, 2026100 ms
Aug 1, 202699 ms
Aug 8, 2026103 ms
Aug 15, 2026100 ms
Aug 22, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tonsor1951.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tonsor1951.it at 0.4 s0.4 s
  2. tonsor1951.it at 0.8 s0.8 s
  3. tonsor1951.it at 1.3 s1.3 s
  4. tonsor1951.it at 1.7 s1.7 s
  5. tonsor1951.it at 2.1 s2.1 s
  6. tonsor1951.it at 2.5 s2.5 s
  7. tonsor1951.it at 3.0 s3.0 s
  8. tonsor1951.it at 3.4 s3.4 s

Speed

10 to fix66
  • Reduce unused JavaScript

    5.3 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 461 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (461 KiB).

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Optanon, Google CDN and anglerfox.com and others), adding 1.5 MB and 438 ms of main-thread time.

  • Improve image delivery

    488 KiB

    11 images could be 488 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    300 ms · 71 KiB

    Polyfills for old browsers add 71 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 71 ms

    71 ms

    Google CDN costs a phone 71 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • anglerfox.com adds 65 ms

    65 ms

    anglerfox.com costs a phone 65 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 2 KiB

    2 KiB could be saved by minifying CSS.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 759 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 18.0 s

    18.0 s

    Your largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “KIT REGALO BARBA”.

  • Time to Interactive: 18.2 s

    18.2 s

    The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 100 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • Total Blocking Time: 51 ms

    51 ms

    Scripts block the page for only 51 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 4.1 MB in 312 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 312 requests on a phone: scripts 1.9 MB (78), other files 1.0 MB (186) and images 804 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    54 KiB

    1 image is downloaded at several times the size a phone draws it, for example Vita-Trattamento-2024_1920x.jpg at 1,800 px wide, shown at 150 px. Resized copies would save about 54 KiB.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 7989
  • Input buttons must have discernible text (1 element)

    Input buttons must have discernible text: 1 element on the page fails this check, rated critical by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 40 images without alt text

    40 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (46 elements)

    All page content should be contained by landmarks: 46 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9276
  • Title is long (84 characters)

    Your title is 84 characters, so Google will cut it off around 60: “Tonsor1951 - Prodotti per cura di Barba, Capelli e Viso | Prova online – Tonsor 1951”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 10 H1 headlines

    There are 10 <h1> headlines (“KIT REGALO BARBA”, “KIT REGALO CAPELLI” and “Best sellers”). One clear main headline is easier for people and search engines.

  • Meta description is long (333 characters)

    Your meta description is 333 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 81 internal links, 6 external

    The homepage links to 81 pages on tonsor1951.it and 6 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.tonsor1951.it/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tonsor1951.it/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (433 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.tonsor1951.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix64
  • 1 linked page is broken

    Your homepage links to https://www.tonsor1951.it/pages/store-locator, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a meta description

    https://www.tonsor1951.it/pages/rituale-rasatura and https://www.tonsor1951.it/pages/vision-of-future use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.tonsor1951.it/collections/limited-edition/Limited-Edition, whose canonical is https://www.tonsor1951.it/collections/limited-edition/limited-edition. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.tonsor1951.it/pages/diventa-partner has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    https://www.tonsor1951.it/collections/barba, https://www.tonsor1951.it/collections/rasatura, https://www.tonsor1951.it/pages/rituale-capelli, https://www.tonsor1951.it/pages/rituale-rasatura and https://www.tonsor1951.it/collections/unstoppable-fighters-outfit-capsule-collection/T-SHIRT-UOMO took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

4 checks passed
  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://sibforms.com/forms/end-form/build/sib-styles.css' from origin 'https://www.tonsor1…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 442 words of copy

    The homepage carries about 442 words of visible text.

2 checks passed
  • 13 short forms

    13 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tonsor1951.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

T Lab Ai Translate · Pagefly Ai Page Builder · Content Translation · zooomyapps.com · brevo.com · popt.in · discountoncart.com · anglerfox.com · autoketing.org · trustpilot.com · good-apps.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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