tooletries.com website review

32 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

The page has 1,905 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

9 files are served with short cache lifetimes, so returning visitors download them again (64 KiB).

1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

8 third-party services load with your homepage (myshopify.com, Shopify and Yotpo and others), adding 507 KiB and 2 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

The layout shifts by 0.542 while loading, so content jumps under the reader's thumb. Good is under 0.1.

For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

7 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.2 MB in 139 requests on a phone: images 3.3 MB (58), scripts 474 KiB (40) and fonts 215 KiB (3). Under 2 MB keeps phones on slow connections fast.

Mobile_ShelfCaddy_Banner.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

12 images are downloaded at several times the size a phone draws them, for example June_New_Category_Tiles_1080x1350px_V35_1.jpg at 1,080 px wide, shown at 278 px. Resized copies would save about 438 KiB.

3 images (452 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

26 images have no alt text, which hurts accessibility and image search.

99 visible links have no text or label, so screen readers cannot say where they go.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is 74 characters, so Google will cut it off around 60: “TOOLETRIES™ Official Website | Get your grooming together – TOOLETRIES USA”.

Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 168 pages on tooletries.com and 31 external pages.

https://tooletries.com/collections/all, https://tooletries.com/collections/silicone-scrubbers, https://tooletries.com/collections/grooming-tools, https://tooletries.com/collections/wash-range, https://tooletries.com/collections/sand and https://tooletries.com/collections/the-back-scrubber and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

28 of 99 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 649 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.