Website review, no card needed

tools.ai logo

tools.ai website review

Visit site (opens in a new tab)Reviewed 9 November 202638 issues · 96 checks

This review found 38 issues worth fixing on tools.ai, 18 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.3 s5.4 sMay 16Oct 315.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20266.1 s
May 23, 20266.0 s
Sep 19, 20267.1 s
Oct 3, 20266.7 s
Oct 10, 20266.3 s
Oct 17, 20265.6 s
Oct 24, 20266.0 s
Oct 31, 20265.8 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix51
  • Render-blocking requests

    6.6 s

    84 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.6 s.

  • Use efficient cache lifetimes

    5.5 s · 1,017 KiB

    107 files are served with short cache lifetimes, so returning visitors download them again (1,017 KiB).

  • Reduce unused JavaScript

    4.7 s · 565 KiB

    About 565 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Reduce unused CSS

    1.9 s · 348 KiB

    About 348 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Google Tag Manager and cdn-cookieyes.com and others), adding 1.2 MB and 602 ms of main-thread time.

  • Minify JavaScript

    480 ms · 90 KiB

    90 KiB could be saved by minifying JavaScript.

  • Minify CSS

    450 ms · 72 KiB

    72 KiB could be saved by minifying CSS.

  • Google CDN adds 380 ms

    380 ms

    Google CDN costs a phone 380 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    150 ms · 13 KiB

    1 image could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 54 ms

    54 ms

    Your server sent the HTML in 54 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.5 s

    6.5 s

    Real visitors wait 6.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.1 s

    5.1 s

    Real visitors see the first content after 5.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 16.0 s

    16.0 s

    Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to enhance your browsing experience, serve p…”.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Total Blocking Time: 262 ms

    262 ms

    Scripts block taps and scrolling for 262 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 6.1 s to 5.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 136 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 136 requests on a phone: scripts 1.6 MB (72), stylesheets 469 KiB (28) and fonts 413 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 102.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8389
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (56 elements)

    All page content should be contained by landmarks: 56 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (11 elements)

    Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 39 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 64 internal links, 0 external

    The homepage links to 64 pages on tools.ai and 0 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Tools.AI maps how the work gets done in your industry and matches the right AI tools to it. Browse by industry, or desc…”.

  • One H1 headline

    Your main headline reads: “The right AI tools, mapped to how your work gets done”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “AI Tools Mapped to How Your Industry Works | Tools.AI”.

  • Canonical URL set

    The canonical URL is https://tools.ai/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tools.ai/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (295 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 409 ()”.

2 checks passed
  • Tap targets are thumb-sized

    39 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://tools.ai/wp-login.php?action=lostpassword (409).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (tools.ai).

  • Valid certificate (84 days left)

    The certificate from Google Trust Services · WE1 verifies for tools.ai and is valid for another 84 days.

  • http:// redirects to https

    http://tools.ai redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    tools.ai has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    tools.ai's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 8 years old

    8 years

    tools.ai was registered in Dec 2017 through Zenaida.cate.ai. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2030

    tools.ai is registered until Jul 2030.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 265 words of copy

    The homepage carries about 265 words of visible text.

3 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Register”, “Contact” and “Apply”.

  • 3 short forms

    3 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be tools.ai is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:connect.wpmailsmtp.com include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 7.0.8; the current release is 7.1.4.

Stack

CMS
WordPress 7.0.8
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on tools.ai, including 20 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25