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toonsmart.co website review

Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 85 checks

This review found 32 issues worth fixing on toonsmart.co, 8 of them high impact, across 85 checks. The most urgent: page weight: 5.9 MB in 293 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s939 msMay 16Oct 31986 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 2026993 ms
Oct 31, 2026986 ms
Real-visitor tap response (INP)75th percentile, phones
123 ms104 msMay 16Oct 31121 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026110 ms
May 30, 2026106 ms
Jun 6, 2026108 ms
Jun 13, 2026107 ms
Jun 20, 2026108 ms
Jun 27, 2026111 ms
Jul 4, 2026112 ms
Jul 11, 2026116 ms
Jul 18, 2026113 ms
Jul 25, 2026112 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026113 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026121 ms
Sep 12, 2026121 ms
Sep 19, 2026121 ms
Sep 26, 2026120 ms
Oct 3, 2026120 ms
Oct 10, 2026120 ms
Oct 17, 2026121 ms
Oct 24, 2026121 ms
Oct 31, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of toonsmart.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. toonsmart.co at 0.5 s0.5 s
  2. toonsmart.co at 1.0 s1.0 s
  3. toonsmart.co at 1.5 s1.5 s
  4. toonsmart.co at 1.9 s1.9 s
  5. toonsmart.co at 2.4 s2.4 s
  6. toonsmart.co at 2.9 s2.9 s
  7. toonsmart.co at 3.4 s3.4 s
  8. toonsmart.co at 3.9 s3.9 s

Speed

9 to fix83
  • 4,411 HTML elements

    The page has 4,411 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 83

    83/100

    Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 7 third-party services on the page

    7 third-party services load with your homepage (rebuyengine.com, Shopify and omnisnippet1.com and others), adding 1.5 MB and 484 ms of main-thread time.

  • Reduce unused JavaScript

    400 KiB

    About 400 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 914 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • rebuyengine.com adds 214 ms

    214 ms

    rebuyengine.com costs a phone 214 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 190 ms

    190 ms

    Shopify costs a phone 190 ms of main-thread work and 499 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Soundest adds 0 ms

    0 ms

    Soundest costs a phone 0 ms of main-thread work and 599 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Improve image delivery

    163 KiB

    8 images could be 163 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    109 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).

  • Duplicated JavaScript

    98 KiB

    98 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 762 ms

    762 ms

    Real visitors wait 762 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 178 ms

    178 ms

    Scripts block the page for only 178 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.9 MB in 293 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 293 requests on a phone: images 3.1 MB (73), other files 1.3 MB (92) and scripts 1.0 MB (84). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 199.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9594
  • 63 tap targets too small

    63 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • autocomplete attributes are not used correctly

    autocomplete attributes are not used correctly (3 elements).

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 135 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9278
  • Title is short (10 characters)

    Your title is only 10 characters: “Toons Mart”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (45 characters)

    Your meta description is only 45 characters: “Toons Mart. Mister Cartoon's Shop Destination”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 321 internal links, 9 external

    The homepage links to 321 pages on toonsmart.co and 9 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://toonsmart.co/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://toonsmart.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,415 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://toonsmart.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    https://toonsmart.co/collections/sports and https://toonsmart.co/pages/sports all use the title “Sports”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without a meta description

    https://toonsmart.co/collections/new-drops, https://toonsmart.co/collections/sports, https://toonsmart.co/collections/dodgers, https://toonsmart.co/collections/los-angeles-fc, https://toonsmart.co/collections/los-angeles-rams and https://toonsmart.co/collections/los-angeles-kings and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://toonsmart.co/pages/sports has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,390 words of copy

    The homepage carries about 1,390 words of visible text.

2 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “🔥 Sign up for Sports Drops”, “Shop All Sports” and “Shop All Shop All”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toonsmart.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Omnisend · Restockrocket · Upcart · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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