topfitness.com website review

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

A phone's processor spends 4.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Affirm, Shopify and Klaviyo and others), adding 2.3 MB and 1.2 s of main-thread time.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

About 760 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 249 ms of main-thread work and 794 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Affirm costs a phone 297 ms of main-thread work and 172 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 196 ms of main-thread work and 373 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,265 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

LiveChat costs a phone 109 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

110 KiB could be saved by minifying JavaScript.

19 files are served with short cache lifetimes, so returning visitors download them again (228 KiB).

About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

15 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

2 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

The page becomes fully interactive after 24.4 s. Good is under 3.8 s.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “image”.

Scripts block taps and scrolling for 656 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 486 requests on a phone: scripts 2.2 MB (240), other files 1.2 MB (168) and images 468 KiB (25). Under 2 MB keeps phones on slow connections fast.

black_friday_web_banner_mobile_480x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 buttons have no accessible name, so screen readers announce just “button”.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

33 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is 74 characters, so Google will cut it off around 60: “Top Fitness - Premium Exercise Equipment for Home Gyms – Top Fitness Store”.

There are 2 <h1> headlines (“” and “Built to deliver the highest performing results”). One clear main headline is easier for people and search engines.

1 link has no real href, so search engines can't follow it.

The homepage links to 249 pages on topfitness.com and 6 external pages.

https://www.topfitness.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.topfitness.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.topfitness.com/collections/all, https://www.topfitness.com/customer_authentication/redirect and https://www.topfitness.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.topfitness.com/collections/all, https://www.topfitness.com/customer_authentication/redirect, https://www.topfitness.com/products/precor-trm-631-treadmill and https://www.topfitness.com/collections/treadmills have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.topfitness.com/customer_authentication/redirect, https://www.topfitness.com/products/precor-vitality-series-decline-abdominal-bench-vbr-6113, https://www.topfitness.com/collections/treadmills, https://www.topfitness.com/collections/precor-treadmills, https://www.topfitness.com/collections/life-fitness-treadmills and https://www.topfitness.com/collections/true-treadmills took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Boost > [ERROR] Failed to load themeCSS Error: Timeout loading asset themeCSS”.

1 image is served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 471 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.