Website review, no card needed

topper.com.ar logo

topper.com.ar website review

Visit site (opens in a new tab)Reviewed 4 November 202657 issues · 96 checks

This review found 57 issues worth fixing on topper.com.ar, 24 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.1 s5.5 sMay 16Oct 316.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20265.7 s
May 23, 20265.7 s
May 30, 20265.7 s
Jun 6, 20265.7 s
Jun 13, 20266.0 s
Jun 20, 20266.2 s
Jun 27, 20266.3 s
Jul 4, 20266.4 s
Jul 11, 20266.5 s
Jul 18, 20266.5 s
Jul 25, 20266.6 s
Aug 1, 20266.7 s
Aug 8, 20266.9 s
Aug 15, 20266.9 s
Aug 22, 20266.9 s
Aug 29, 20266.9 s
Sep 5, 20266.6 s
Sep 12, 20266.2 s
Sep 19, 20266.0 s
Sep 26, 20265.9 s
Oct 3, 20266.1 s
Oct 10, 20266.4 s
Oct 17, 20266.6 s
Oct 24, 20266.6 s
Oct 31, 20266.4 s
Real-visitor tap response (INP)75th percentile, phones
576 ms501 msMay 16Oct 31538 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026533 ms
May 23, 2026526 ms
May 30, 2026524 ms
Jun 6, 2026510 ms
Jun 13, 2026513 ms
Jun 20, 2026522 ms
Jun 27, 2026531 ms
Jul 4, 2026545 ms
Jul 11, 2026555 ms
Jul 18, 2026560 ms
Jul 25, 2026561 ms
Aug 1, 2026562 ms
Aug 8, 2026563 ms
Aug 15, 2026559 ms
Aug 22, 2026559 ms
Aug 29, 2026567 ms
Sep 5, 2026561 ms
Sep 12, 2026555 ms
Sep 19, 2026547 ms
Sep 26, 2026530 ms
Oct 3, 2026525 ms
Oct 10, 2026535 ms
Oct 17, 2026540 ms
Oct 24, 2026541 ms
Oct 31, 2026538 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of topper.com.ar (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. topper.com.ar at 0.8 s0.8 s
  2. topper.com.ar at 1.6 s1.6 s
  3. topper.com.ar at 2.4 s2.4 s
  4. topper.com.ar at 3.2 s3.2 s
  5. topper.com.ar at 4.0 s4.0 s
  6. topper.com.ar at 4.8 s4.8 s
  7. topper.com.ar at 5.6 s5.6 s
  8. topper.com.ar at 6.4 s6.4 s

Speed

13 to fix25
  • Render-blocking requests

    1.5 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,116 HTML elements

    The page has 3,116 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, vtexassets.com and Google CDN and others), adding 3.9 MB and 2.9 s of main-thread time.

  • Reduce unused JavaScript

    900 ms · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Use efficient cache lifetimes

    800 ms · 689 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (689 KiB).

  • Google Tag Manager adds 798 ms

    798 ms

    Google Tag Manager costs a phone 798 ms of main-thread work and 864 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 645 ms

    645 ms

    Google CDN costs a phone 645 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vtexassets.com adds 688 ms

    688 ms

    vtexassets.com costs a phone 688 ms of main-thread work and 883 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    650 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 650 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 101 KiB

    About 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Facebook adds 196 ms

    196 ms

    Facebook costs a phone 196 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 49 ms

    49 ms

    Your server sent the HTML in 49 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.00

    1.00

    For real visitors the layout shifts by 1.00 (75th percentile). Good is under 0.1.

  • Time to Interactive: 32.4 s

    32.4 s

    The page becomes fully interactive after 32.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.298

    0.298

    The layout shifts by 0.298 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 445 ms

    445 ms

    Real visitors wait 445 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 533 ms to 538 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.7 s to 6.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 7.1 MB in 163 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 163 requests on a phone: scripts 4.0 MB (67), other files 2.1 MB (64) and HTML 660 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 2.0 g of CO₂ per visit

    2.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.03 g of CO₂e: 243.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

13 to fixGoogle 7179
  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 11 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 185 internal links, 0 external

    The homepage links to 185 pages on topper.com.ar and 0 external pages.

5 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Descubrí nuestras ofertas en zapatillas y ropa para hombre, mujer y niños. Comprá online en Topper y disfrutá cuotas si…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Cyber Monday 2026: Hasta 60% OFF en ropa deportiva | Topper”.

  • Canonical URL set

    The canonical URL is https://www.topper.com.ar/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.topper.com.ar/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    56%

    The HTML your server sends has 326 of the 586 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.topper.com.ar/llms.txt (4 KiB, 29 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 2 linked pages hidden from search

    https://www.topper.com.ar/ni%C3%B1os and https://www.topper.com.ar/bebes are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 3 pages share a meta description

    https://www.topper.com.ar/ayuda, https://www.topper.com.ar/ni%C3%B1os and https://www.topper.com.ar/bebes use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://www.topper.com.ar/sucursales and https://www.topper.com.ar/ayuda have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://www.topper.com.ar/indumentaria, https://www.topper.com.ar/ni%C3%B1os, https://www.topper.com.ar/bebes and https://www.topper.com.ar/hombre/calzado/sandalias took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 124 small tap targets

    124 of 178 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "auto".”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 586 words of copy

    The homepage carries about 586 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at topper.com.ar, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
React
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 57 issues on topper.com.ar, including 26 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25