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toroeeyewear.com website review

Visit site (opens in a new tab)Reviewed 11 November 202645 issues · 93 checks

This review found 45 issues worth fixing on toroeeyewear.com, 16 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
131 ms96 msMay 23Nov 7106 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026100 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026109 ms
Jun 20, 2026113 ms
Jun 27, 2026116 ms
Jul 4, 2026120 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026121 ms
Aug 1, 2026122 ms
Aug 8, 2026124 ms
Aug 15, 2026127 ms
Aug 22, 2026127 ms
Aug 29, 2026121 ms
Sep 5, 2026118 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026112 ms
Oct 31, 2026106 ms
Nov 7, 2026106 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of toroeeyewear.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. toroeeyewear.com at 0.8 s0.8 s
  2. toroeeyewear.com at 1.6 s1.6 s
  3. toroeeyewear.com at 2.4 s2.4 s
  4. toroeeyewear.com at 3.2 s3.2 s
  5. toroeeyewear.com at 4.0 s4.0 s
  6. toroeeyewear.com at 4.8 s4.8 s
  7. toroeeyewear.com at 5.7 s5.7 s
  8. toroeeyewear.com at 6.5 s6.5 s

Speed

11 to fix52
  • Reduce unused JavaScript

    4.4 s · 903 KiB

    About 903 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 164 KiB

    About 164 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and vitals.app and others), adding 3.5 MB and 1.1 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 335 ms

    335 ms

    Shopify costs a phone 335 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    50 ms · 541 KiB

    15 images could be 541 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Use efficient cache lifetimes

    450 ms · 123 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

  • Legacy JavaScript

    300 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 1,952 HTML elements

    The page has 1,952 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 21.1 s

    21.1 s

    Your largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.8 s

    25.8 s

    The page becomes fully interactive after 25.8 s. Good is under 3.8 s.

  • Speed Index: 13.2 s

    13.2 s

    Visually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 386 ms

    386 ms

    Scripts block taps and scrolling for 386 ms in total while the page loads. Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 100 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 532 ms

    532 ms

    Real visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 5.7 MB in 330 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 330 requests on a phone: scripts 1.9 MB (120), images 1.7 MB (31) and other files 1.1 MB (157). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    SHOP_NOW_copy_3.jpg weighs 533 KiB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    150 KiB

    2 images are downloaded at several times the size a phone draws them, for example SHOP_NOW_copy_2.jpg at 1,394 px wide, shown at 390 px. Resized copies would save about 150 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (52 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

11 to fixGoogle 6885
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 12 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 6978
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“TOROE Performance Eyewear” and “SHOP DURABILITY”). One clear main headline is easier for people and search engines.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 113 internal links, 5 external

    The homepage links to 113 pages on toroeeyewear.com and 5 external pages.

5 checks passed
  • Title: 54 characters

    Your title is a healthy 54 characters: “TOROE™ Performance Eyewear – TOROE Performance Eyewear”.

  • Canonical URL set

    The canonical URL is https://www.toroeeyewear.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.toroeeyewear.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (929 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.toroeeyewear.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 15 pages without a meta description

    https://www.toroeeyewear.com/collections/sunglasses, https://www.toroeeyewear.com/products/pismo-z87-polarized, https://www.toroeeyewear.com/collections/nash/products/nash-polarized, https://www.toroeeyewear.com/collections/range, https://www.toroeeyewear.com/collections/range-xl and https://www.toroeeyewear.com/collections/falcon and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.toroeeyewear.com/collections/nash/products/nash-polarized, whose canonical is https://www.toroeeyewear.com/products/nash-polarized. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 11 pages without an H1

    https://www.toroeeyewear.com/collections/sunglasses, https://www.toroeeyewear.com/collections/range, https://www.toroeeyewear.com/collections/range-xl, https://www.toroeeyewear.com/collections/falcon, https://www.toroeeyewear.com/collections/z87-valley and https://www.toroeeyewear.com/collections/mojave and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 7 small tap targets

    7 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 547 words of copy

    The homepage carries about 547 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All →” and “Learn More”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop by Model”, “DOWNLOAD APP” and “Shop All →”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toroeeyewear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sticky Add To Cart Bar · Consentik Cookie · Triplewhale · Judge Me Reviews · Seolab · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Consentik Ex · Forms · Restockrocket · Accessez · Post Purchase · govx.com · widgetic.com · chimpstatic.com · powr.io · trafficmanager.net · creditsyard.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
SvelteKit
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 45 issues on toroeeyewear.com, including 17 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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