totalav.com website review

Your mobile performance score is 80 (desktop: 100). Pages that score under 90 lose visitors before the first paint.

4 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

About 70 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 340 ms faster on a phone.

2 third-party services load with your homepage (Cookiebot and Trust Pilot), adding 210 KiB and 124 ms of main-thread time.

4 images could be 83 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 40 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Award-Winning Antivirus & Security Software”. Most of its time is element render delay (2.3 s).

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

28 images have no width and height attributes, so the layout jumps as each one loads.

The page becomes fully interactive after 4.4 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 115 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 images further down the page (134 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 24.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 36 pages on totalav.com and 15 external pages.

There is no https://www.totalav.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.totalav.com/privacy/internet-protection declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://www.totalav.com/privacy/internet-protection all use the title “Official Site | TotalAV Award-Winning Antivirus Provider”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.totalav.com/security/data-breach, https://www.totalav.com/affiliates, https://www.totalav.com/terms and https://www.totalav.com/privacy have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 861 words of visible text.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.