totalroofingco.com website review

About 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

About 812 KiB of JavaScript is downloaded but never used on this page.

5 third-party services load with your homepage (Facebook, Google Tag Manager and Cloudflare and others), adding 565 KiB and 234 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

7 files are served with short cache lifetimes, so returning visitors download them again (227 KiB).

5 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

2 images could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

13 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Roof replacement, repair, siding, gutters, and windows — in…”. Most of its time is element render delay (2.5 s).

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 links inside paragraphs rely on colour alone to stand out.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

8 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 82 pages on totalroofingco.com and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://total-roofing.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Large scripts ship without source maps.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 659 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.