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totencarry.com website review
Visit site (opens in a new tab)Reviewed 9 November 202625 issues · 78 checks
This review found 25 issues worth fixing on totencarry.com, 5 of them high impact, across 78 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,705 of 95,547 reviewed websitesbeats 93%
- #2,480 of 51,550 online storesbeats 93%
- #2,404 of 46,655 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 154 ms |
| May 23, 2026 | 152 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 133 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 152 ms |
| Oct 24, 2026 | 147 ms |
| Oct 31, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.9 s
2.5 s
3.1 s
3.7 s
4.3 s
4.9 s
Speed
Mobile performance score: 82
82/100Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Improve image delivery
400 ms · 81 KiB3 images could be 81 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 908 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,568 HTML elements
The page has 1,568 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Klaviyo and Shopify and others), adding 674 KiB and 261 ms of main-thread time.
Reduce unused CSS
150 ms · 39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
115 KiB12 files are served with short cache lifetimes, so returning visitors download them again (115 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.
Reduce unused JavaScript
54 KiBAbout 54 KiB of JavaScript is downloaded but never used on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user TTFB: 836 ms
836 msReal visitors wait 836 ms for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 6.1 s
6.1 sThe page becomes fully interactive after 6.1 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 2.5 s
2.5 sVisually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.02
0.02The layout barely moves while loading (CLS 0.02, good is under 0.1).
Total Blocking Time: 11 ms
11 msScripts block the page for only 11 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB in 250 requests
2.1 MBYour homepage downloads 2.1 MB in 250 requests on a phone: other files 851 KiB (112), scripts 652 KiB (99) and images 333 KiB (21). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 72.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (10 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Tote&Carry® Official Site - New Luggage Sets, Suitcases, Travel Bags”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 H1 headlines
There are 3 <h1> headlines (“Tote&Carry”, “ELITE BAGS ATBLACK FRIDAY PRICES.EXCLUSIVE, EVERY…” and “Any month, same lounge.”). One clear main headline is easier for people and search engines.
171 internal links, 7 external
The homepage links to 171 pages on totencarry.com and 7 external pages.
5 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Shop Timeless Luggage Sets, Suitcases, & Purses. Bold colors. Head-turning design. Luxury looks without the luxury pric…”.
Canonical URL set
The canonical URL is https://www.totencarry.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.totencarry.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,125 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.totencarry.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages without a meta description
https://www.totencarry.com/collections/tc-travel-sets, https://www.totencarry.com/collections/luggage-sets, https://www.totencarry.com/collections/rolling-duffle-bags, https://www.totencarry.com/collections/suitcases, https://www.totencarry.com/collections/duffle-bags and https://www.totencarry.com/collections/bundle-and-save-3-pcs-sets and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
https://www.totencarry.com/collections/travel-sets, https://www.totencarry.com/collections/tc-travel-sets, https://www.totencarry.com/collections/luggage-sets, https://www.totencarry.com/collections/rolling-duffle-bags, https://www.totencarry.com/collections/suitcases and https://www.totencarry.com/collections/duffle-bags and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://shopify-extension.getredo.com/7036-a115bc9f.css' from origin 'https://www.totencar…”.
2 checks passed
Tap targets are thumb-sized
52 of 57 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
About 363 words of copy
The homepage carries about 363 words of visible text.
4 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Shop all travel”, “LAST CALL›” and “Shop by colour”.
6 short forms
6 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
37 cookies set on arrival
37Opening the homepage sets 37 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at totencarry.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Redo · Triplewhale · glopal.com · retention.com · getredo.com · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on totencarry.com, including 9 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.