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touchelab.com website review
Visit site (opens in a new tab)Reviewed 7 November 202639 issues · 82 checks
This review found 39 issues worth fixing on touchelab.com, 12 of them high impact, across 82 checks. The most urgent: page weight: 17.1 MB in 188 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #71,245 of 95,839 reviewed websitesbeats 22%
- #42,503 of 51,788 online storesbeats 15%
- #39,626 of 46,888 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 342 ms |
| May 23, 2026 | 346 ms |
| May 30, 2026 | 347 ms |
| Jun 6, 2026 | 357 ms |
| Jun 13, 2026 | 357 ms |
| Jun 20, 2026 | 360 ms |
| Jun 27, 2026 | 359 ms |
| Jul 4, 2026 | 377 ms |
| Jul 11, 2026 | 383 ms |
| Jul 18, 2026 | 399 ms |
| Jul 25, 2026 | 410 ms |
| Aug 1, 2026 | 385 ms |
| Aug 8, 2026 | 395 ms |
| Aug 15, 2026 | 385 ms |
| Aug 22, 2026 | 381 ms |
| Aug 29, 2026 | 392 ms |
| Sep 5, 2026 | 379 ms |
| Sep 12, 2026 | 376 ms |
| Sep 19, 2026 | 374 ms |
| Sep 26, 2026 | 377 ms |
| Oct 3, 2026 | 385 ms |
| Oct 10, 2026 | 394 ms |
| Oct 17, 2026 | 393 ms |
| Oct 24, 2026 | 398 ms |
| Oct 31, 2026 | 398 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
3.0 s
3.7 s
4.5 s
5.2 s
6.0 s
Speed
8,115 HTML elements
The page has 8,115 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, rebuyengine.com and Google Tag Manager and others), adding 15.5 MB and 604 ms of main-thread time.
Shopify adds 261 ms
261 msShopify costs a phone 261 ms of main-thread work and 14.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 135 KiBAbout 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
150 ms · 358 KiBAbout 358 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
400 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
rebuyengine.com adds 101 ms
101 msrebuyengine.com costs a phone 101 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 236 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 82 KiB26 files are served with short cache lifetimes, so returning visitors download them again (82 KiB).
Improve image delivery
40 KiB3 images could be 40 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Time to Interactive: 12.8 s
12.8 sThe page becomes fully interactive after 12.8 s. Good is under 3.8 s.
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “L'innovation arrive bientôt. De nouveaux produits, conçus p…”.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Real-user INP: 477 ms
477 msReal visitors wait 477 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 335 ms
335 msScripts block taps and scrolling for 335 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 342 ms to 398 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 574 ms
574 msReal visitors wait 574 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.022
0.022The layout barely moves while loading (CLS 0.022, good is under 0.1).
Images and page weight
Page weight: 17.1 MB in 188 requests
17.1 MBYour homepage downloads 17.1 MB in 188 requests on a phone: media 14.6 MB (2), scripts 1,001 KiB (60) and other files 641 KiB (65). Under 2 MB keeps phones on slow connections fast.
About 4.8 g of CO₂ per visit
4.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.84 g of CO₂e: 581.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
30 buttons without a name
30 buttons have no accessible name, so screen readers announce just “button”.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “Touché Skincare”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
260 internal links, 4 external
The homepage links to 260 pages on touchelab.com and 4 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.touchelab.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.touchelab.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://www.touchelab.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages point its canonical at the homepage
https://www.touchelab.com/products/shampoing-anti-chute-ad and https://www.touchelab.com/products/gel-nettoyant-purifiant-visage-ad declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
3 pages share a title
/, https://www.touchelab.com/products/shampoing-anti-chute-ad and https://www.touchelab.com/products/gel-nettoyant-purifiant-visage-ad all use the title “Touché Skincare”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://www.touchelab.com/collections/pousse-et-croissance, https://www.touchelab.com/collections/chute-de-cheveux, https://www.touchelab.com/collections/psoriasis and https://www.touchelab.com/collections/hydratation have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.touchelab.com/products/shampoing-anti-chute-ad and https://www.touchelab.com/products/gel-nettoyant-purifiant-visage-ad use the same meta description. A description written for each page earns more clicks.
2 pages slow to respond
https://www.touchelab.com/products/shampoing-anti-chute-ad and https://www.touchelab.com/products/gel-nettoyant-purifiant-visage-ad took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Unexpected token ','”.
2 checks passed
Tap targets are thumb-sized
17 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 16 words
The homepage has only about 16 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Contact us”, “Contact” and “Shop Now”.
37 short forms
37 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks, 4 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 7 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at touchelab.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blockify Fraud Filter · Videowise Video Commerce · Buddha Mega Menu Navigation · Region Restrictions · Covet Instagram Feed Reviews · Wixpa Ga4 · loox.io · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on touchelab.com, including 17 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.