towbrite.com website review

The page goes through 2 redirects before it starts loading, costing about 5.7 s. Link and advertise the final URL directly.

About 323 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

26 KiB could be saved by minifying JavaScript.

Shopify costs a phone 127 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The HTML itself could arrive about 250 ms sooner: redirects, a slow server response or missing compression delay everything after it.

7 third-party services load with your homepage (Shopify, shopapps.site and kilatechapps.com and others), adding 451 KiB and 169 ms of main-thread time.

1 long task block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

2 images could be 28 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying CSS.

Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 341 requests on a phone: other files 1.1 MB (203), scripts 1.0 MB (82) and images 788 KiB (30). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 4 elements on the page fail this check, rated critical by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is 68 characters, so Google will cut it off around 60: “TowBrite - Wired and Wireless Tow Lights for Tow Trucks and Wreckers”.

The homepage links to 87 pages on towbrite.com and 2 external pages.

https://www.towbrite.com/blogs/news, https://www.towbrite.com/collections/light-duty-tow-lights-1, https://www.towbrite.com/collections/heavy-duty-tow-lights, https://www.towbrite.com/collections/agricultural-tow-lights, https://www.towbrite.com/collections/automo and https://www.towbrite.com/collections/strobes and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://www.towbrite.com/?_su_rec=SXoqdbbBW2iiq0bW3X77oWx11OpmF2elyqjgJG6rmT2DIVW868-tzKDX-4TbvfgPDefpFO_PuOY8omeNlSlM6oZ7tUdDu6F8-DPdVZgUgU3ZiEc4fW13H9XmP8dx16BUj-XgdI7gXEPJnFaAdV8-HZYBy1qQ4PcTY4Gqn7.

5 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.towbrite.com/cdn/shop/t/7/assets/assets/custom.css?v=501' because its MIME typ…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 232 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.