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townhall.com website review
Visit site (opens in a new tab)Reviewed 11 October 202636 issues · 81 checks
This review found 36 issues worth fixing on townhall.com, 11 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 969 ms |
| Apr 25, 2026 | 974 ms |
| May 2, 2026 | 987 ms |
| May 9, 2026 | 987 ms |
| May 16, 2026 | 989 ms |
| May 23, 2026 | 991 ms |
| May 30, 2026 | 981 ms |
| Jun 6, 2026 | 979 ms |
| Jun 13, 2026 | 974 ms |
| Jun 20, 2026 | 965 ms |
| Jun 27, 2026 | 961 ms |
| Jul 4, 2026 | 965 ms |
| Jul 11, 2026 | 964 ms |
| Jul 18, 2026 | 968 ms |
| Jul 25, 2026 | 962 ms |
| Aug 1, 2026 | 961 ms |
| Aug 8, 2026 | 971 ms |
| Aug 15, 2026 | 979 ms |
| Aug 22, 2026 | 995 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 82 ms |
| Apr 25, 2026 | 81 ms |
| May 2, 2026 | 81 ms |
| May 9, 2026 | 80 ms |
| May 16, 2026 | 80 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 82 ms |
| Jul 4, 2026 | 83 ms |
| Jul 11, 2026 | 83 ms |
| Jul 18, 2026 | 84 ms |
| Jul 25, 2026 | 83 ms |
| Aug 1, 2026 | 85 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 90 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 94 ms |
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 96 ms |
| Sep 26, 2026 | 98 ms |
| Oct 3, 2026 | 99 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.1 s · 1.7 MB220 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
Render-blocking requests
1.8 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.1 s
A phone's processor spends 8.1 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google/Doubleclick Ads, osano.com and Amazon Ads and others), adding 1.5 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
750 ms · 604 KiBAbout 604 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused CSS
610 ms · 122 KiBAbout 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
Improve image delivery
150 ms · 503 KiB19 images could be 503 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Google/Doubleclick Ads adds 402 ms
402 msGoogle/Doubleclick Ads costs a phone 402 ms of main-thread work and 702 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
osano.com adds 307 ms
307 msosano.com costs a phone 307 ms of main-thread work and 106 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.
1,515 HTML elements
The page has 1,515 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
111 KiBPolyfills for old browsers add 111 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 45.2 s
45.2 sThe page becomes fully interactive after 45.2 s. Good is under 3.8 s.
Largest Contentful Paint: 8.1 s
8.1 sYour largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Full Audio of the Talarico-Ohio Mental Health Center Ca…”.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 82 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 96 ms
96 msReal visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 344 ms
344 msReal visitors wait 344 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 1,035 requests
5.8 MBYour homepage downloads 5.8 MB in 1,035 requests on a phone: images 2.4 MB (320), scripts 2.3 MB (93) and other files 537 KiB (508). Under 2 MB keeps phones on slow connections fast.
36 images in older formats
36 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
36 images below the first screen load straight away
36 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
12 KiB1 image is downloaded at several times the size a phone draws it, for example 0202fd89-136c-4117-ae55-06f16b7a94b8-1200x742.jpg at 1,200 px wide, shown at 364 px. Resized copies would save about 12 KiB.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
312 internal links, 39 external
The homepage links to 312 pages on townhall.com and 39 external pages.
7 checks passed
One H1 headline
Your main headline reads: “The Full Audio of the Talarico-Ohio Mental Health Center Call Might Tell a Different Story”.
Title: 63 characters
Your title is a healthy 63 characters: “Townhall - Conservative News, Political Analysis and Commentary”.
Canonical URL set
The canonical URL is https://townhall.com/.
Structured data in place
Structured data found: NewsMediaOrganization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://townhall.com/sitemaps/sitemapindex-townhall.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,469 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://townhall.com/llms.txt (1 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a meta description
https://townhall.com/games and https://townhall.com/about use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
https://townhall.com/watch, https://townhall.com/political-cartoons and https://townhall.com/subscribe have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
35 third-party cookies
35 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
29 small tap targets
29 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 21 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,631 words of copy
The homepage carries about 1,631 words of visible text.
4 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Contact Us”, “DOWNLOAD APP” and “SUBSCRIBE”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 1 more (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at townhall.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on townhall.com, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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