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townhall.com website review

Visit site (opens in a new tab)Reviewed 11 October 202636 issues · 81 checks

This review found 36 issues worth fixing on townhall.com, 11 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s936 msApr 18Oct 31.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 2026969 ms
Apr 25, 2026974 ms
May 2, 2026987 ms
May 9, 2026987 ms
May 16, 2026989 ms
May 23, 2026991 ms
May 30, 2026981 ms
Jun 6, 2026979 ms
Jun 13, 2026974 ms
Jun 20, 2026965 ms
Jun 27, 2026961 ms
Jul 4, 2026965 ms
Jul 11, 2026964 ms
Jul 18, 2026968 ms
Jul 25, 2026962 ms
Aug 1, 2026961 ms
Aug 8, 2026971 ms
Aug 15, 2026979 ms
Aug 22, 2026995 ms
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
102 ms76 msApr 18Oct 399 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 202682 ms
Apr 25, 202681 ms
May 2, 202681 ms
May 9, 202680 ms
May 16, 202680 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202680 ms
Jun 13, 202680 ms
Jun 20, 202681 ms
Jun 27, 202682 ms
Jul 4, 202683 ms
Jul 11, 202683 ms
Jul 18, 202684 ms
Jul 25, 202683 ms
Aug 1, 202685 ms
Aug 8, 202687 ms
Aug 15, 202688 ms
Aug 22, 202690 ms
Aug 29, 202693 ms
Sep 5, 202694 ms
Sep 12, 202695 ms
Sep 19, 202696 ms
Sep 26, 202698 ms
Oct 3, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of townhall.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. townhall.com at 0.8 s0.8 s
  2. townhall.com at 1.6 s1.6 s
  3. townhall.com at 2.4 s2.4 s
  4. townhall.com at 3.2 s3.2 s
  5. townhall.com at 4.0 s4.0 s
  6. townhall.com at 4.8 s4.8 s
  7. townhall.com at 5.6 s5.6 s
  8. townhall.com at 6.4 s6.4 s

Speed

12 to fix40
  • Use efficient cache lifetimes

    3.1 s · 1.7 MB

    220 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Render-blocking requests

    1.8 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google/Doubleclick Ads, osano.com and Amazon Ads and others), adding 1.5 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 604 KiB

    About 604 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    610 ms · 122 KiB

    About 122 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Improve image delivery

    150 ms · 503 KiB

    19 images could be 503 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Google/Doubleclick Ads adds 402 ms

    402 ms

    Google/Doubleclick Ads costs a phone 402 ms of main-thread work and 702 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • osano.com adds 307 ms

    307 ms

    osano.com costs a phone 307 ms of main-thread work and 106 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.

  • 1,515 HTML elements

    The page has 1,515 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    111 KiB

    Polyfills for old browsers add 111 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 45.2 s

    45.2 s

    The page becomes fully interactive after 45.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.1 s

    8.1 s

    Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Full Audio of the Talarico-Ohio Mental Health Center Ca…”.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 82 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 344 ms

    344 ms

    Real visitors wait 344 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 5.8 MB in 1,035 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 1,035 requests on a phone: images 2.4 MB (320), scripts 2.3 MB (93) and other files 537 KiB (508). Under 2 MB keeps phones on slow connections fast.

  • 36 images in older formats

    36 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 36 images below the first screen load straight away

    36 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    12 KiB

    1 image is downloaded at several times the size a phone draws it, for example 0202fd89-136c-4117-ae55-06f16b7a94b8-1200x742.jpg at 1,200 px wide, shown at 364 px. Resized copies would save about 12 KiB.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 8996
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8595
  • Meta description is long (174 characters)

    Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 312 internal links, 39 external

    The homepage links to 312 pages on townhall.com and 39 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “The Full Audio of the Talarico-Ohio Mental Health Center Call Might Tell a Different Story”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Townhall - Conservative News, Political Analysis and Commentary”.

  • Canonical URL set

    The canonical URL is https://townhall.com/.

  • Structured data in place

    Structured data found: NewsMediaOrganization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://townhall.com/sitemaps/sitemapindex-townhall.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,469 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://townhall.com/llms.txt (1 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://townhall.com/games and https://townhall.com/about use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    https://townhall.com/watch, https://townhall.com/political-cartoons and https://townhall.com/subscribe have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 3583
  • 35 third-party cookies

    35 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 29 small tap targets

    29 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 21 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,631 words of copy

    The homepage carries about 1,631 words of visible text.

4 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact Us”, “DOWNLOAD APP” and “SUBSCRIBE”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 1 more (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at townhall.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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