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toyplanet.com website review
Visit site (opens in a new tab)Reviewed 8 November 202620 issues · 59 checks
This review found 20 issues worth fixing on toyplanet.com, 7 of them high impact, across 59 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 187 ms |
| May 23, 2026 | 188 ms |
| May 30, 2026 | 189 ms |
| Jun 6, 2026 | 192 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 198 ms |
| Jun 27, 2026 | 200 ms |
| Jul 4, 2026 | 203 ms |
| Jul 11, 2026 | 205 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 211 ms |
| Aug 1, 2026 | 214 ms |
| Aug 8, 2026 | 216 ms |
| Aug 15, 2026 | 218 ms |
| Aug 22, 2026 | 217 ms |
| Aug 29, 2026 | 214 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 210 ms |
| Sep 19, 2026 | 208 ms |
| Sep 26, 2026 | 207 ms |
| Oct 3, 2026 | 206 ms |
| Oct 10, 2026 | 211 ms |
| Oct 17, 2026 | 220 ms |
| Oct 24, 2026 | 229 ms |
| Oct 31, 2026 | 238 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 239 ms
239 msReal visitors wait 239 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 187 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 448 ms
448 msReal visitors wait 448 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 2.2 MB
2.2 MBYour homepage downloads 2.2 MB on a phone, 1.0 MB of it images (47%). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
224 KiB4 images are downloaded at several times the size a phone draws them, for example toy-planet-ssc443-teaser-copy.webp at 800 px wide, shown at 174 px. Resized copies would save about 224 KiB.
4 images in older formats
4 images (383 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (10 elements)
Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (6 elements)
Headings should not be empty: 6 elements on the page fail this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
752 internal links, 5 external
The homepage links to 752 pages on toyplanet.com and 5 external pages.
8 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “Compra online juguetes, disfraces y regalos para todas las edades. En Toy Planet te ayudamos a elegir, con más de 200 t…”.
One H1 headline
Your main headline reads: “Toy Planet, tu juguetería online”.
Title: 62 characters
Your title is a healthy 62 characters: “Toy Planet | Jugueterías y tienda de juguetes online en España”.
Canonical URL set
The canonical URL is https://www.toyplanet.com/en.
Structured data in place
Structured data found: FAQPage, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.toyplanet.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,648 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.toyplanet.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.toyplanet.com/en/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.toyplanet.com/pages/catalogo-juguetes-navidad, whose canonical is https://www.toyplanet.com/en/pages/catalogo-juguetes-navidad. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.toyplanet.com/en/pages/contacto has no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://www.toyplanet.com/en/collections/figuras-y-minimundos, https://www.toyplanet.com/en/collections/figuras-de-accion, https://www.toyplanet.com/en/collections/minimundos and https://www.toyplanet.com/en/collections/squishies took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.
2 checks passed
Tap targets are thumb-sized
141 of 148 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,026 words of copy
The homepage carries about 1,026 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Mascota Littlest Pet Shop Surtidas 1,99€”.
23 short forms
23 short forms (2 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at toyplanet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Founded
- 1988
- Headquarters
- Paterna
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on toyplanet.com, including 3 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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