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tradecart.ca website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 80 checks

This review found 27 issues worth fixing on tradecart.ca, 10 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.3 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20262.1 s
Aug 1, 20262.3 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20261.8 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
374 ms88 msJul 11Nov 7128 ms
Show as table
DateReal-visitor tap response (INP)
Jul 11, 2026197 ms
Jul 18, 2026201 ms
Jul 25, 2026219 ms
Aug 1, 2026341 ms
Aug 8, 2026328 ms
Aug 15, 2026297 ms
Aug 22, 2026233 ms
Oct 3, 2026132 ms
Oct 10, 2026143 ms
Oct 17, 2026125 ms
Oct 24, 2026121 ms
Oct 31, 2026131 ms
Nov 7, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tradecart.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tradecart.ca at 1.1 s1.1 s
  2. tradecart.ca at 2.1 s2.1 s
  3. tradecart.ca at 3.2 s3.2 s
  4. tradecart.ca at 4.3 s4.3 s
  5. tradecart.ca at 5.3 s5.3 s
  6. tradecart.ca at 6.4 s6.4 s
  7. tradecart.ca at 7.5 s7.5 s
  8. tradecart.ca at 8.5 s8.5 s

Speed

8 to fix67
  • Improve image delivery

    2.5 s · 1.0 MB

    57 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Main-thread work: 8.9 s

    A phone's processor spends 8.9 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8,708 HTML elements

    The page has 8,708 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused JavaScript

    600 ms · 248 KiB

    About 248 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 257 ms. During a long task the page ignores taps.

  • Shopify adds 195 ms

    195 ms

    Shopify costs a phone 195 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, omnisnippet1.com and Klaviyo and others), adding 889 KiB and 360 ms of main-thread time.

  • Minify JavaScript

    150 ms · 61 KiB

    61 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    185 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (185 KiB).

  • Reduce unused CSS

    20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 14.4 s

    14.4 s

    Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We value your privacy We use cookies and tracking technolog…”.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 524 ms

    524 ms

    Real visitors wait 524 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 35% faster for real visitors

    -35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 197 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 148 ms

    148 ms

    Scripts block the page for only 148 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 5.1 MB in 269 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 269 requests on a phone: images 3.9 MB (139), scripts 875 KiB (83) and HTML 111 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 172.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9290
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 149 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8376
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (86 characters)

    Your title is 86 characters, so Google will cut it off around 60: “Buy Health & Fitness Products Online in Canada | TradeCart Trading – Tradecart Trading”.

  • Meta description is long (172 characters)

    Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1,326 internal links, 2 external

    The homepage links to 1,326 pages on tradecart.ca and 2 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://tradecart.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tradecart.ca/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://tradecart.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without a meta description

    https://tradecart.ca/collections/glutamine, https://tradecart.ca/collections/lysine, https://tradecart.ca/collections/l-phenylalanine, https://tradecart.ca/collections/methionine and https://tradecart.ca/collections/n-acetyl-cysteine-nac have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

5 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Contact Lens & Accessories”, “Shop PERSONAL & BEAUTY CARE” and “Shop SPORTS NUTRITION”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar and TikTok Pixel.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tradecart.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Inbox · Klaviyo Email Marketing Sms · Instafeed · Omnisend · Accessibly App · Nova Multi Currency Converter · Swym Wishlist Plus · Upsell Koala Discount · sealsubscriptions.com · nfcube.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on tradecart.ca, including 11 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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