trademat3.com website review

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

About 137 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

Google Tag Manager costs a phone 281 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.0 s on main-thread work while loading, 601 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Cloudflare CDN and Shopify and others), adding 522 KiB and 379 ms of main-thread time.

5 images could be 126 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

2 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Trade Mate evoluciona. Hoy damos el siguiente paso con alte…”.

The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 238 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.2 MB in 144 requests on a phone: images 2.9 MB (20), other files 633 KiB (67) and scripts 521 KiB (44). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Trade_Mate_Logo_1.svg at 1,400 px wide, shown at 150 px. Resized copies would save about 385 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 143.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

5 tap targets are too small or too close together to hit reliably with a finger.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 76 characters, so Google will cut it off around 60: “Alternativas a productos para dejar de fumar – Trade Mate México – TradeMate”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 248 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 31 pages on trademat3.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://trademat3.com/pages/categorias, https://trademat3.com/blogs/blog-trademate, https://trademat3.com/collections/promociones, https://trademat3.com/collections/lo-mas-nuevo, https://trademat3.com/collections/todos-nuestros-productos and https://trademat3.com/pages/formulario-de-registro and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://trademat3.com/pages/categorias, https://trademat3.com/collections/promociones, https://trademat3.com/collections/lo-mas-nuevo, https://trademat3.com/collections/todos-nuestros-productos, https://trademat3.com/pages/formulario-de-registro and https://trademat3.com/collections/fume and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

7 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 692 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.