traditionhardware.com website review

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 360 KiB of JavaScript is downloaded but never used on this page.

Shopify costs a phone 72 ms of main-thread work and 480 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 84 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Klaviyo, Shopify and nfcube.com and others), adding 915 KiB and 166 ms of main-thread time.

8 images could be 211 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

About 73 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

6 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.6 s. Good is under 3.8 s.

Your homepage downloads 4.2 MB in 214 requests on a phone: media 1.4 MB (1), scripts 922 KiB (77) and images 791 KiB (25). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 143.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 elements use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

8 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (8 elements).

There are 2 <h1> headlines (“” and “Solid Brass Hardware Inspired by Heritage Design”). One clear main headline is easier for people and search engines.

The homepage links to 96 pages on traditionhardware.com and 13 external pages.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 441 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.