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translated.com website review

Visit site (opens in a new tab)Reviewed 2 November 202637 issues · 84 checks

This review found 37 issues worth fixing on translated.com, 20 of them high impact, across 84 checks. The most urgent: duplicated JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s3.4 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20263.7 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.5 s
Jun 20, 20263.6 s
Jun 27, 20263.7 s
Jul 4, 20263.8 s
Jul 11, 20263.9 s
Jul 18, 20264.0 s
Jul 25, 20264.0 s
Aug 1, 20264.0 s
Aug 8, 20263.9 s
Aug 15, 20263.8 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.9 s
Oct 3, 20264.1 s
Oct 10, 20264.0 s
Oct 17, 20263.9 s
Oct 24, 20263.6 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
374 ms272 msMay 16Oct 31354 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026289 ms
May 23, 2026291 ms
May 30, 2026284 ms
Jun 6, 2026287 ms
Jun 13, 2026285 ms
Jun 20, 2026300 ms
Jun 27, 2026318 ms
Jul 4, 2026333 ms
Jul 11, 2026338 ms
Jul 18, 2026340 ms
Jul 25, 2026338 ms
Aug 1, 2026335 ms
Aug 8, 2026343 ms
Aug 15, 2026346 ms
Aug 22, 2026353 ms
Aug 29, 2026362 ms
Sep 5, 2026355 ms
Sep 12, 2026350 ms
Sep 19, 2026345 ms
Sep 26, 2026342 ms
Oct 3, 2026347 ms
Oct 10, 2026355 ms
Oct 17, 2026352 ms
Oct 24, 2026357 ms
Oct 31, 2026354 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of translated.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. translated.com at 0.4 s0.4 s
  2. translated.com at 0.8 s0.8 s
  3. translated.com at 1.2 s1.2 s
  4. translated.com at 1.6 s1.6 s
  5. translated.com at 1.9 s1.9 s
  6. translated.com at 2.3 s2.3 s
  7. translated.com at 2.7 s2.7 s
  8. translated.com at 3.1 s3.1 s

Speed

13 to fix27
  • Duplicated JavaScript

    38.0 s · 6.0 MB

    6.0 MB JavaScript is shipped twice across bundles. Google estimates it would make the page about 38.0 s faster on a phone.

  • Reduce unused JavaScript

    17.6 s · 4.1 MB

    About 4.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 17.6 s faster on a phone.

  • Render-blocking requests

    7.6 s

    110 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.6 s.

  • Use efficient cache lifetimes

    2.8 s · 1.0 MB

    28 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Reduce unused CSS

    2.5 s · 702 KiB

    About 702 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 870 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.6 s

    A phone's processor spends 7.6 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Cookiebot and Facebook and others), adding 1.6 MB and 2.1 s of main-thread time.

  • Improve image delivery

    500 ms · 333 KiB

    11 images could be 333 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 477 ms. During a long task the page ignores taps.

  • Cookiebot adds 385 ms

    385 ms

    Cookiebot costs a phone 385 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 219 ms

    219 ms

    Hubspot costs a phone 219 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    194 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

  • Minify CSS

    22 KiB

    22 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 17.6 s

    17.6 s

    The first text or image appears after 17.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 78.9 s

    78.9 s

    Your largest element takes 78.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 24.5 s

    24.5 s

    Visually, the page fills in at 24.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 93.1 s

    93.1 s

    The page becomes fully interactive after 93.1 s. Good is under 3.8 s.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 433 ms

    433 ms

    Real visitors wait 433 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 289 ms to 354 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 17.3 MB in 247 requests

    17.3 MB

    Your homepage downloads 17.3 MB in 247 requests on a phone: scripts 15.4 MB (54), stylesheets 693 KiB (107) and fonts 479 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (103 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (49 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.9 g of CO₂ per visit

    4.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.89 g of CO₂e: 586.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8091
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (251 characters)

    Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 40 internal links, 6 external

    The homepage links to 40 pages on translated.com and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “We open up language to everyone”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Professional language solutions for your business - Translated”.

  • Canonical URL set

    The canonical URL is https://translated.com/welcome.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://translated.com/sitemap/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://translated.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,133 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://translated.com/about-us has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5117286&tm=gtm002&Ver=2&mid=84769e34-b048-458c-9d3b-87d9c31f3ab7&bo=2&sid=ab55b500d71211f1889e0b9f1971d156&vid=ab55ea80d71211f1b1d29175449233da&vids=1&msclkid=N&pi=918.

  • 4 small tap targets

    4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 959 words of copy

    The homepage carries about 959 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Instant quote”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact us”, “Instant quote” and “Learn more about us”.

  • Social proof on the page

    Social proof on the homepage: 19 testimonial or review blocks and “over 380,000 clients”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and HubSpot and 5 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at translated.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Tag Manager
Hosting
AWS

Hiring

Hiring
10 open roles
Job board
jazzhr

Company

Founded
1999

Upkeep, stack, hiring and company data from programmable.info

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