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tray.com.br website review

Visit site (opens in a new tab)Reviewed 26 October 202648 issues · 90 checks

This review found 48 issues worth fixing on tray.com.br, 15 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.9 sMay 9Oct 243.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.2 s
May 16, 20264.1 s
May 23, 20263.9 s
May 30, 20263.6 s
Jun 6, 20263.7 s
Jun 13, 20263.9 s
Jun 20, 20264.0 s
Jun 27, 20264.2 s
Jul 4, 20264.1 s
Jul 11, 20264.0 s
Jul 18, 20263.8 s
Jul 25, 20263.5 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.4 s
Sep 5, 20263.3 s
Sep 12, 20263.2 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.1 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s
Oct 24, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
431 ms325 msMay 9Oct 24419 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026337 ms
May 16, 2026337 ms
May 23, 2026343 ms
May 30, 2026347 ms
Jun 6, 2026349 ms
Jun 13, 2026353 ms
Jun 20, 2026355 ms
Jun 27, 2026359 ms
Jul 4, 2026361 ms
Jul 11, 2026365 ms
Jul 18, 2026361 ms
Jul 25, 2026361 ms
Aug 1, 2026373 ms
Aug 8, 2026382 ms
Aug 15, 2026394 ms
Aug 22, 2026404 ms
Aug 29, 2026406 ms
Sep 5, 2026408 ms
Sep 12, 2026409 ms
Sep 19, 2026410 ms
Sep 26, 2026414 ms
Oct 3, 2026417 ms
Oct 10, 2026413 ms
Oct 17, 2026414 ms
Oct 24, 2026419 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tray.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tray.com.br at 0.9 s0.9 s
  2. tray.com.br at 1.9 s1.9 s
  3. tray.com.br at 2.8 s2.8 s
  4. tray.com.br at 3.8 s3.8 s
  5. tray.com.br at 4.7 s4.7 s
  6. tray.com.br at 5.7 s5.7 s
  7. tray.com.br at 6.6 s6.6 s
  8. tray.com.br at 7.6 s7.6 s

Speed

14 to fix25
  • Render-blocking requests

    1.5 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.6 s

    A phone's processor spends 9.6 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,338 HTML elements

    The page has 3,338 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Facebook and others), adding 2.8 MB and 2.9 s of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 875 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (875 KiB).

  • Google Tag Manager adds 984 ms

    984 ms

    Google Tag Manager costs a phone 984 ms of main-thread work and 562 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    300 ms · 606 KiB

    About 606 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 107 KiB

    About 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 519 ms. During a long task the page ignores taps.

  • website-files.com adds 328 ms

    328 ms

    website-files.com costs a phone 328 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 423 ms

    423 ms

    Hubspot costs a phone 423 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 133 KiB

    9 images could be 133 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 366 ms

    366 ms

    Facebook costs a phone 366 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    150 ms · 38 KiB

    38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 221 ms

    221 ms

    Your server sent the HTML in 221 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 21.3 s

    21.3 s

    The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A plataforma de ecommerce para criar o seu negócio escalar …”.

  • Cumulative Layout Shift: 0.331

    0.331

    The layout shifts by 0.331 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 422 ms

    422 ms

    Real visitors wait 422 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 337 ms to 419 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

1 checks passed
  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 142 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 142 requests on a phone: scripts 1.7 MB (45), images 1.1 MB (69) and fonts 121 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9191
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 411 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Brand, HowTo, ImageObject and Organization) but with 1 problem, for example “Organization: url points at a different host (https://lwsa.tech/)”.

  • 102 internal links, 26 external

    The homepage links to 102 pages on tray.com.br and 26 external pages.

7 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Crie sua loja virtual com a Tray, a plataforma de e-commerce completa para vender online, com recursos avançados a part…”.

  • One H1 headline

    Your main headline reads: “A plataforma de ecommerce para criar o seu negócio escalar suas vendas liderar o seu mercado nunca mais precisar de out…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Tray | Plataforma de e-commerce para sua loja virtual”.

  • Canonical URL set

    The canonical URL is https://tray.com.br/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tray.com.br/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://tray.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,170 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://tray.com.br/loja-virtual is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://tray.com.br/tray-pulse and https://tray.com.br/meta-ads-advantage have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://tray.com.br/planos-precos has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://tray.com.br/amazon took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'slice')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 10-field form

    Your longest form asks for 10 fields (4 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,859 words of copy

    The homepage carries about 1,859 words of visible text.

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “TikTok Shop”, “Live Shop” and “Loja Demo”.

  • Social proof on the page

    Social proof on the homepage: 7 testimonial or review blocks and 68 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Clarity and Taboola and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tray.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Technologies Ltda.

Upkeep, stack, hiring and company data from programmable.info

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