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treb.uk website review
Visit site (opens in a new tab)Reviewed 9 November 202625 issues · 69 checks
This review found 25 issues worth fixing on treb.uk, 8 of them high impact, across 69 checks. The most urgent: 1 button without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Reduce unused JavaScript
320 ms · 24 KiBAbout 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 320 ms faster on a phone.
Use efficient cache lifetimes
200 ms · 22 KiB14 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).
6 third-party services on the page
6 third-party services load with your homepage (ecomposer.app, Shopify and Mailchimp and others), adding 293 KiB and 112 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 413 ms of it running JavaScript. That is comfortably low.
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “PURPLE TREB (LIMITED EDITION)”.
Time to Interactive: 6.7 s
6.7 sThe page becomes fully interactive after 6.7 s. Good is under 3.8 s.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.036
0.036The layout barely moves while loading (CLS 0.036, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.4 g of CO₂ per visit
0.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.40 g of CO₂e: 47.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.4 MB in 162 requests
1.4 MBYour homepage downloads 1.4 MB in 162 requests on a phone: other files 662 KiB (55), scripts 323 KiB (63) and fonts 242 KiB (12). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
24 internal links, 7 external
The homepage links to 24 pages on treb.uk and 7 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “TREB® is a triple-shot TREB vodka® drink – party-ready, vegan, pre-packaged, and mess-free. Bold flavours, easy to serv…”.
Title: 52 characters
Your title is a healthy 52 characters: “TREB® – Party-Ready Triple Shot Cans | Official Site”.
Canonical URL set
The canonical URL is https://www.treb.uk/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.treb.uk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (276 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.treb.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.treb.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.treb.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
7 pages without a meta description
https://www.treb.uk/collections/all, https://www.treb.uk/customer_authentication/redirect, https://www.treb.uk/policies/shipping-policy, https://www.treb.uk/pages/wholesale-export, https://www.treb.uk/policies/terms-of-service and https://www.treb.uk/policies/privacy-policy and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.treb.uk/collections/treb/products/purple-treb-limited-edition, whose canonical is https://www.treb.uk/products/purple-treb-limited-edition. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages without an H1
https://www.treb.uk/collections/all, https://www.treb.uk/customer_authentication/redirect, https://www.treb.uk/collections/treb and https://www.treb.uk/pages/wholesale-export have no <h1> headline, so visitors and search engines get no clear main topic.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
2 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.treb.uk/.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.ecomposer.app/vendors/css/[email protected]' from origin 'https://www.treb.uk…”.
2 checks passed
Tap targets are thumb-sized
17 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 211 words
The homepage has only about 211 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
7 calls to action
The homepage has 7 calls to action, for example “SHOP”, “Quick Shop” and “Contact Us”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at treb.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ecomposer Builder · chimpstatic.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Founded
- 2020
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on treb.uk, including 7 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.